google-ads-daily

Google Ads Daily Operator

Read first:

• google-ads/references/operator-thesis.md
• google-ads/references/query-patterns.md
• google-ads/references/tracking-playbook.md
• google-ads/references/structure-playbook.md
• google-ads/references/deliverable-templates.md

Read workspace if available:

• workspace/ads/account.md
• workspace/ads/goals.md
• workspace/ads/winners.md
• workspace/ads/findings.md
• workspace/ads/change-log.md
• workspace/ads/learnings.md
• workspace/ads/drafts/_index.md — check for pending drafts to surface

The 5 Daily Questions

1. Can we trust the account today?
2. Where is waste showing up?
3. Where is signal emerging?
4. What is ready to scale or isolate?
5. What should we not touch yet?

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Data Acquisition

Connected Mode (MCP available)

Pull these queries via the search tool on google-ads-mcp:

Campaign performance — last 7 days:

SELECT
  campaign.name,
  campaign.status,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions,
  metrics.conversions_value,
  metrics.cost_per_conversion,
  segments.date
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status = 'ENABLED'
ORDER BY metrics.cost_micros DESC

Recent account changes:

SELECT
  change_event.change_date_time,
  change_event.change_resource_type,
  change_event.change_resource_name,
  change_event.client_type,
  change_event.user_email,
  change_event.old_resource,
  change_event.new_resource
FROM change_event
WHERE change_event.change_date_time DURING LAST_7_DAYS
ORDER BY change_event.change_date_time DESC
LIMIT 50

Budget-limited detection (search campaigns):

SELECT
  campaign.name,
  metrics.search_impression_share,
  metrics.search_budget_lost_impression_share,
  metrics.search_rank_lost_impression_share,
  metrics.cost_micros,
  metrics.conversions
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND campaign.advertising_channel_type = 'SEARCH'
  AND segments.date DURING LAST_7_DAYS