google-ads-rsas

Google Ads RSAs

Read first:

• google-ads/references/operator-thesis.md
• google-ads/references/query-patterns.md
• google-ads/references/intent-map.md
• google-ads/references/rsa-playbook.md
• google-ads/references/deliverable-templates.md

Read workspace if available:

• workspace/ads/account.md
• workspace/ads/goals.md
• workspace/ads/intent-map.md
• workspace/ads/queries.md
• workspace/ads/winners.md
• workspace/ads/assets.md
• workspace/ads/learnings.md

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Data Acquisition

Connected Mode (MCP available)

Pull via the search tool on google-ads-mcp:

Primary: RSA asset performance:

SELECT
  asset.text_asset.text,
  asset.type,
  ad_group_ad_asset_view.performance_label,
  ad_group_ad_asset_view.field_type,
  campaign.name,
  ad_group.name,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM ad_group_ad_asset_view
WHERE segments.date DURING LAST_30_DAYS
  AND campaign.status = 'ENABLED'
ORDER BY metrics.impressions DESC

Supplementary: Search terms (for buyer language extraction):

SELECT
  search_term_view.search_term,
  campaign.name,
  metrics.conversions,
  metrics.clicks,
  metrics.cost_micros
FROM search_term_view
WHERE segments.date DURING LAST_30_DAYS
  AND metrics.conversions > 0
ORDER BY metrics.conversions DESC
LIMIT 200

Retrieval ladder — if the search-term query returns no rows, follow the shared retrieval ladder in data/search-term-retrieval.md. In pmax-fallback mode, use rows for buyer-language extraction only (language signal, not per-term performance). In limited mode, rely on existing asset performance data for copy direction.

Supplementary: RSA ad-level data:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad.final_urls,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
  AND campaign.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS