google-ads

google-ads is a skill for Claude Code, Codex from TheMattBerman/google-ads-copilot. It costs 70 tokens per session (3,757 once invoked), scanned A, original, MIT.

An operating workflow for analyzing and planning changes to Google Ads accounts, including search terms, campaign intent, spending, tracking, ads, budgets, and account structure.

In plain words
What is it for?
Use it with live Google Ads data or manual exports to audit an account, map search intent, identify wasted spend, diagnose tracking, and prepare reviewable action drafts.
Why use it?
It brings scattered advertising data into a process that separates findings from proposed changes, helping prevent decisions based on mixed intent or unreliable tracking.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/themattberman/google-ads-copilot/google-ads
Any agent
npx skills add TheMattBerman/google-ads-copilot --skill google-ads
Clone the repo
git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/themattberman/google-ads-copilot/google-ads.svg)](https://agentmods.dev/skills/themattberman/google-ads-copilot/google-ads)
Your own site
<a href="https://agentmods.dev/skills/themattberman/google-ads-copilot/google-ads"><img src="https://agentmods.dev/badge/skills/themattberman/google-ads-copilot/google-ads.svg" alt="Measured on agentmods" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,757 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00070 $0.03757
Opus 5 $0.00035 $0.01878
Sonnet 5 $0.00014 $0.00751
Haiku 4.5 $0.00007 $0.00376

Measured 5d ago against content hash 900aa156e0a4, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

google-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

google-ads/SKILL.md · 321 lines

How it starts

The opening of the file, as written. The whole thing — 321 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Google Ads is a language game disguised as a dashboard.

Most accounts do not fail because the buttons are wrong. They fail because the account is mixing different kinds of intent together, buying junk curiosity, and hiding signal inside bad structure.

This system exists to fix that.

The job

  1. Interrogate the account
  2. Build an Intent Map
  3. Cut waste
  4. Isolate signal
  5. Turn learning into structure, copy, and budget decisions
  6. Preserve memory so the system compounds
  7. Stage proposed actions as reviewable drafts

Architecture: Read → Draft → Apply

READ LAYER          →  DRAFT LAYER        →  APPLY LAYER (future)
Live data via MCP      Proposed actions       Controlled write-back
  or manual exports    in staging docs        after human approval
        ↕                    ↕                      ↕
              WORKSPACE MEMORY (workspace/ads/)
  • Read: Pull live data via google-ads-mcp MCP server (connected mode) or accept manual CSV/paste/screenshots (export mode).
  • Draft: When analysis produces actionable findings, write concrete proposed actions to workspace/ads/drafts/ for human review.
  • Apply: Future — execute approved drafts via Google Ads API writes.

Commands

Command Purpose
/google-ads connect First-time setup, health check, account selection (connected mode)
/google-ads daily Fast operator summary of what matters today
/google-ads search-terms Find waste, signal, messaging clues, and routing problems
/google-ads intent-map Build/update the account's intent model
/google-ads negatives Recommend negatives with scope + risk notes
/google-ads tracking Diagnose whether the account is trustworthy enough to optimize
/google-ads structure Recommend campaign/ad group structure changes
/google-ads rsas Generate/refine RSA directions from real query language
/google-ads budget Budget/scaling decisions based on signal quality
/google-ads plan Plan or rebuild account architecture
/google-ads audit Full operator review across all major layers
/google-ads landing-review Diagnose landing page → conversion path (tracking vs UX)
/google-ads draft-summary Prioritized summary of all pending drafts
/google-ads apply Execute approved drafts (v1: negatives + pauses only)

Read the full file on GitHub · 321 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 321 lines · 70 tokens per session scan A 900aa156e0a4

Subscribe to this mod's changes

google-ads is a skill published in the GitHub repository TheMattBerman/google-ads-copilot (231 stars, last pushed 2mo ago), licensed MIT. It adds 70 tokens to every session and 3,757 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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