budget-optimizer

budget-optimizer is a skill for Claude Code, Codex from TheMattBerman/meta-ads-kit. It costs 25 tokens per session (433 once invoked), scanned A, original, MIT.

A tool for comparing advertising campaign and ad-set spending with results such as cost per acquisition, return on ad spend, or cost per click. It recommends where the budget could work more efficiently.

In plain words
What is it for?
Use it to rank performance, suggest budget shifts, monitor daily or lifetime spending pace, and review campaign efficiency against configured benchmarks.
Why use it?
It helps reveal when money is spread across weak and strong campaigns in the same way, and checks whether spending matches the planned pace.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/themattberman/meta-ads-kit/budget-optimizer
Any agent
npx skills add TheMattBerman/meta-ads-kit --skill budget-optimizer
Clone the repo
git clone --depth 1 https://github.com/TheMattBerman/meta-ads-kit

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for budget-optimizer

README.md
[![agentmods](https://agentmods.dev/badge/skills/themattberman/meta-ads-kit/budget-optimizer.svg)](https://agentmods.dev/skills/themattberman/meta-ads-kit/budget-optimizer)
Your own site
<a href="https://agentmods.dev/skills/themattberman/meta-ads-kit/budget-optimizer"><img src="https://agentmods.dev/badge/skills/themattberman/meta-ads-kit/budget-optimizer.svg" alt="Measured on agentmods" height="20"></a>
Per session 25 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 433 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00025 $0.00433
Opus 5 $0.00013 $0.00217
Sonnet 5 $0.00005 $0.00087
Haiku 4.5 $0.00003 $0.00043

Measured 5d ago against content hash d6829f669938, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

budget-optimizer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/budget-optimizer.sh), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/budget-optimizer/SKILL.md · 79 lines

What it actually says

Budget Optimizer — Put Money Where It Works

Most ad accounts have the same problem: budget spread evenly across campaigns when performance isn't even close to even. This skill finds where your money works hardest and recommends shifts.


Reports

Efficiency Analysis

Rank campaigns/adsets by cost efficiency (CPA, ROAS, or CPC depending on objectives).

Tell me: "Where's my money working best?"
Or: "Analyze spend efficiency"

Budget Shift Recommendations

Compare performance across campaigns, recommend moving budget from losers to winners.

Tell me: "How should I shift my budget?"
Or: "Optimize my ad spend"

Spend Pacing

Check if campaigns are on pace for their daily/lifetime budgets.

Tell me: "Am I overspending or underspending?"
Or: "Check spend pacing"

Scripts

# Efficiency ranking
./run.sh efficiency [--account act_123] [--preset last_7d]

# Spend pacing check
./run.sh pacing [--account act_123]

Invocation

  1. Pull campaign and adset level insights
  2. Calculate efficiency metrics (CPA, ROAS, CPC relative to spend)
  3. Compare against benchmarks in ad-config.json
  4. Identify top and bottom performers
  5. Calculate recommended budget shifts (% based)
  6. Present recommendations with clear reasoning
  7. Never adjust budget without explicit approval
  8. Log decisions to workspace/brand/learnings.md

Safety

Budget changes are high-risk actions. This skill:

  • Always shows current vs. recommended budget
  • Explains the reasoning (data-backed)
  • Waits for explicit "yes" before executing
  • Logs every budget change for audit trail
Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 79 lines · 25 tokens per session scan A d6829f669938

Subscribe to this mod's changes

budget-optimizer is a skill published in the GitHub repository TheMattBerman/meta-ads-kit (311 stars, last pushed 2mo ago), licensed MIT. It adds 25 tokens to every session and 433 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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