ad-copy-generator

Ad Copy Generator

Write Meta ad copy that's matched to the actual image creative — not generic copy pasted across every ad. Each image gets copy that reinforces its specific message, written in the brand's voice, informed by what's already working in the account.

Read workspace/brand/ per the _vibe-system protocol if available.

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Brand Memory Integration

This skill reads brand context to make every piece of copy sound like the brand, not a template.

Reads: voice-profile.md, positioning.md, audience.md (all optional)

On invocation:

1. Load voice-profile.md — Match tone, vocabulary, forbidden words. Show: "Voice loaded — [tone summary]."
2. Load positioning.md — Use angle as copy's foundation. Show: "Positioning: [angle]."
3. Load audience.md — Know who we're talking to, their awareness level, their language. Show: "Writing for [audience summary]."
4. If workspace/brand/ doesn't exist — Skip. Ask for ICP, voice notes, and forbidden words inline. This skill works standalone.

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Iteration Detection

Before writing, check for existing copy:

1. Check workspace/campaigns/{name}/ads/ — If copy exists, show what's there.
2. Ask: "Revise existing, add variants, or start fresh?"
3. If nothing exists — Proceed to generation.

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The Process

Step 1: Pull What's Already Working

Before writing a single word, look at the account. What copy is converting?

# Top performers by CTR — last 30 days through official Ads CLI
meta --output json --no-input ads insights get \
  --date-preset last_30d \
  --fields spend,impressions,clicks,ctr,cpc,reach \
  --sort ctr_descending \
  --limit 20

For creative details, prefer official CLI resources where supported:

meta --output json --no-input ads ad get AD_ID
meta --output json --no-input ads creative get CREATIVE_ID

If official CLI does not expose a needed creative field yet, use direct Graph API only as an explicit fallback.

Extract patterns:

• Headline length and structure (questions? numbers? commands?)
• Body copy hooks (opens with pain? data? question? story?)
• Social proof claims (X customers, Y% increase, Z revenue)
• Reading level (short punchy vs. narrative)
• CTA that converts (Learn More vs Get Started vs Book Demo)