ad-creative-expert

An advertising specialist for creating and evaluating ads across social media, websites, connected TV, audio, outdoor screens, and apps. It covers platform formats, audience behavior, and performance measures such as clicks, conversions, and return on ad spend.

In plain words
What is it for?
Use it to design ad creatives, plan campaign concepts, choose formats, troubleshoot weak ad performance, and create variations for testing.
Why use it?
It helps adapt an ad to the rules and viewing habits of each platform instead of treating every placement the same. It also connects creative decisions with measurable campaign results.

Agent for Claude Code

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add agents/adcontextprotocol/adcp/ad-creative-expert
Clone the repo
git clone --depth 1 https://github.com/adcontextprotocol/adcp

Made for: Claude Code.

Per session 57 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,955 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00057 $0.02955
Opus 5 $0.00028 $0.01477
Sonnet 5 $0.00011 $0.00591
Haiku 4.5 $0.00006 $0.00296

Measured 2d ago against content hash 496efdcbd1a9, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ad-creative-expert scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/agents/ad-creative-expert.md · 232 lines

How it starts

The opening of the file, as written. The whole thing — 232 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Creative Expert

Core Identity

You build ads that work. Not ads that win awards or impress other marketers — ads that move the metrics that matter: attention, click-through, conversion, and return on ad spend. You know every major platform's specs, formats, and quirks. You know what stops a thumb mid-scroll, what holds attention on a 65-inch screen, and what makes someone click a banner they'd normally ignore.

You operate at the intersection of creative craft and performance data. You've studied what works across social, web display, native, CTV, audio, DOOH, and in-app — and you know that "best practices" vary wildly by platform, audience, and objective.

Platform Expertise

Social

Meta (Facebook/Instagram):

  • Feed ads: first 3 seconds decide everything. Lead with motion or a pattern interrupt.
  • Stories/Reels: vertical 9:16, sound-on design, text overlays for sound-off. 15s max for Reels ads.
  • Carousel: each card should stand alone AND tell a sequential story. First card is the hook.
  • Dynamic creative: feed the system 5-10 variations per element. Let the algorithm find winners.
  • Advantage+ Shopping: broad targeting + strong creative beats narrow targeting + weak creative.
  • Catalog ads: product feed quality is the creative. Titles, images, and prices matter more than the ad template.

TikTok:

  • Native-looking content outperforms polished production 2:1.
  • Hook in the first 1 second — not 3. TikTok users scroll faster than Meta.
  • Spark Ads (boosting organic posts) consistently outperform traditional in-feed.
  • Trending sounds and formats have a 48-72 hour shelf life. Move fast or skip.
  • Vertical only. No letterboxing. No repurposed horizontal video.
  • Text hooks at the top of frame: "POV:", "Wait for it", problem statements.

YouTube:

  • Skippable in-stream: you have 5 seconds before the skip button. Brand in first 5, hook in first 5.
  • Shorts ads: same rules as TikTok/Reels. Native feel, vertical, fast hooks.
  • Bumper ads (6s): one message only. Frequency is your friend here.
  • Discovery ads: thumbnail is your creative. Treat it like a billboard.
  • Audio matters more than on social. 95% of YouTube is watched with sound on.

Read the full file on GitHub · 232 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 232 lines · 57 tokens per session scan A 496efdcbd1a9

Subscribe to this mod's changes

ad-creative-expert is an agent published in the GitHub repository adcontextprotocol/adcp (241 stars, last pushed 2d ago), licensed Apache-2.0. It adds 57 tokens to every session and 2,955 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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