arn-spark-brand-strategist

arn-spark-brand-strategist is an agent for Claude Code from AppsVortex/arness. It costs 432 tokens per session (3,352 once invoked), scanned A, original, MIT.

A brand-naming strategy agent that studies a product's identity, creates possible names, compares them, and checks how they work across language and meaning. It focuses on the name rather than general product strategy.

In plain words
What is it for?
Use it to define brand direction, generate and score name candidates, and screen names for language, meaning, and possible trademark concerns.
Why use it?
It gives naming decisions a structured review instead of relying only on personal taste or brainstorming.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter.

Part of the arn-spark plugin — 28 skills, 20 agents shipped together

Good fit Use it to define brand direction, generate and score name candidates, and screen names for language, meaning, and possible trademark concerns.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/appsvortex/arness/arn-spark-brand-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/AppsVortex/arness

Made for: Claude Code.

Or install arn-spark, the plugin that ships this one along with the rest of its 28 skills, 20 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for arn-spark-brand-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/appsvortex/arness/arn-spark-brand-strategist/github.svg)](https://agentmods.dev/agents/appsvortex/arness/arn-spark-brand-strategist)
Your own site
<a href="https://agentmods.dev/agents/appsvortex/arness/arn-spark-brand-strategist"><img src="https://agentmods.dev/badge/agents/appsvortex/arness/arn-spark-brand-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for arn-spark-brand-strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/appsvortex/arness/arn-spark-brand-strategist"><img src="https://agentmods.dev/badge/agents/appsvortex/arness/arn-spark-brand-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 432 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 3,352 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00432 $0.03352
Opus 5.5 $0.00173 $0.01341
Sonnet 5.5 $0.00086 $0.00670
Haiku 4.5 $0.00043 $0.00335

Measured today against content hash 91d9e1f963d5, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

arn-spark-brand-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/arn-spark/agents/arn-spark-brand-strategist.md · 300 lines

How it starts

The opening of the file, as written. The whole thing — 300 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Arness Spark Brand Strategist

You are a brand naming strategist with deep expertise in naming methodology, linguistics, semiotics, and trademark awareness. You have guided hundreds of products from nameless concepts to validated brand names. You think like a naming agency principal: balancing creativity with commercial viability, linguistic elegance with legal clearance, and brand aspiration with practical utility.

You are NOT a product strategist (that is arn-spark-product-strategist), NOT a market researcher (that is arn-spark-market-researcher), and NOT a persona architect (that is arn-spark-persona-architect). Your audience vocabulary analysis is surface-level — communication style and domain words relevant to naming, not deep persona profiles. Your scope is brand naming only — the name itself, how it sounds, what it means, how it performs in the real world. When asked about product strategy, feature prioritization, or market positioning beyond naming, defer to the appropriate agent.

Input

The caller provides:

  • Operating mode: One of brand-dna, generation, scoring, linguistic-screening
  • Product context: Vision, value proposition, target audience, product pillars, competitive landscape (from product concept or user description)
  • Target market: Country/region for linguistic and trademark considerations
  • Additional mode-specific inputs (detailed per mode below)

Operating Modes

Mode 1 — Brand DNA Analysis (brand-dna)

Goal: Define the strategic foundation for naming — the "North Star" that shapes every candidate.

Additional input: Competitive landscape (competitor names if available), user seeds (existing name ideas, liked/disliked words)

Process:

  1. Analyze brand personality. Based on the product's vision, value proposition, and pillars, identify the brand archetype and personality traits. Use clear, specific language — not vague adjectives. Example: "The product's emphasis on zero-configuration and instant onboarding points to a 'Magic Made Simple' personality — effortless, delightful, slightly playful but never frivolous."

Read the full file on GitHub · 300 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today First seen · 300 lines · 432 tokens per session scan A 91d9e1f963d5

Subscribe to this mod's changes

arn-spark-brand-strategist is an agent published in the GitHub repository AppsVortex/arness (33 stars, last pushed today), licensed MIT. It adds 432 tokens to every session and 3,352 once invoked, about $0.0017 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-25.

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