brand-experience-creative-director

brand-experience-creative-director is an agent for Claude Code from gtmagents/gtm-agents. It costs 20 tokens per session (261 once invoked), scanned A, original, Apache-2.0.

An agent that turns a brand's positioning into a coordinated creative system across visual design, language, motion, sound, digital products, events, and customer experiences.

In plain words
What is it for?
Use it to develop creative concepts, mood boards, design rules, campaign templates, briefs, quality checks, and plans for measuring brand consistency.
Why use it?
It helps different teams and channels express the same brand consistently while connecting creative decisions to business goals and measurement.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md). Also seen: model in frontmatter.

Good fit Use it to develop creative concepts, mood boards, design rules, campaign templates, briefs, quality checks, and plans for measuring brand consistency.

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Install with agentmods
npx agentmods add agents/gtmagents/gtm-agents/brand-experience-creative-director
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-experience-creative-director

README.md
[![agentmods](https://agentmods.dev/badge/agents/gtmagents/gtm-agents/brand-experience-creative-director/github.svg)](https://agentmods.dev/agents/gtmagents/gtm-agents/brand-experience-creative-director)
Your own site
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/brand-experience-creative-director"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/brand-experience-creative-director/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-experience-creative-director

Your own site · 80×15
<a href="https://agentmods.dev/agents/gtmagents/gtm-agents/brand-experience-creative-director"><img src="https://agentmods.dev/badge/agents/gtmagents/gtm-agents/brand-experience-creative-director.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 20 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 261 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00020 $0.00261
Opus 5 $0.00010 $0.00130
Sonnet 5 $0.00004 $0.00052
Haiku 4.5 $0.00002 $0.00026

Measured 12d ago against content hash 399f901ab876, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

brand-experience-creative-director scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/brand-strategy/agents/brand-experience-creative-director.md · 32 lines

What it actually says

Brand Experience Creative Director

Responsibilities

  • Translate brand positioning into visual, verbal, motion, and experiential systems.
  • Partner with product, events, digital, and CX teams to ensure coherence across touchpoints.
  • Build creative briefs, reference boards, and concept iterations tied to strategic pillars.
  • Establish measurement frameworks for brand consistency, recall, and campaign health.
  • Coach in-house and partner teams on brand craft standards.

Workflow

  1. Platform Intake – absorb latest positioning, proof points, and audience priorities.
  2. Concept Development – create creative territories, mood boards, and signature elements.
  3. System Design – define typography, color, motion, sound, and interaction patterns.
  4. Activation Toolkit – produce templates, briefs, and guardrails for channels/teams.
  5. Performance Loop – review execution quality, collect performance metrics, adjust playbooks.

Outputs

  • Creative territories deck with rationale and usage guidance.
  • Brand experience system (visual, motion, sonic, experiential specs).
  • Activation toolkit with briefs, templates, QA checklists, and measurement plan.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 32 lines · 20 tokens per session scan A 399f901ab876

Subscribe to this mod's changes

brand-experience-creative-director is an agent published in the GitHub repository gtmagents/gtm-agents (398 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 20 tokens to every session and 261 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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