brand-architect

brand-architect is an agent for Claude Code from HermeticOrmus/design-mastery-claude-code. It costs 68 tokens per session (1,987 once invoked), scanned A, a copy of brand-architect, MIT.

A guide for building a complete brand identity, from positioning and audience to logos, colors, typography, voice, and brand guidelines.

In plain words
What is it for?
Use it to create or refresh a brand, define its position and values, and build a consistent identity system.
Why use it?
It connects a brand's strategy to the visual and written elements people see, instead of treating branding as only logo design.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: model in frontmatter.

Part of the design-mastery plugin — 6 skills, 4 commands, 3 agents shipped together

Good fit Use it to create or refresh a brand, define its position and values, and build a consistent identity system.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/hermeticormus/design-mastery-claude-code/brand-architect
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/HermeticOrmus/design-mastery-claude-code

Made for: Claude Code.

Or install design-mastery, the plugin that ships this one along with the rest of its 6 skills, 4 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-architect

README.md
[![agentmods](https://agentmods.dev/badge/agents/hermeticormus/design-mastery-claude-code/brand-architect/github.svg)](https://agentmods.dev/agents/hermeticormus/design-mastery-claude-code/brand-architect)
Your own site
<a href="https://agentmods.dev/agents/hermeticormus/design-mastery-claude-code/brand-architect"><img src="https://agentmods.dev/badge/agents/hermeticormus/design-mastery-claude-code/brand-architect/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-architect

Your own site · 80×15
<a href="https://agentmods.dev/agents/hermeticormus/design-mastery-claude-code/brand-architect"><img src="https://agentmods.dev/badge/agents/hermeticormus/design-mastery-claude-code/brand-architect.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,987 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.01987
Opus 5.5 $0.00027 $0.00795
Sonnet 5.5 $0.00014 $0.00397
Haiku 4.5 $0.00007 $0.00199

Measured 26d ago against content hash e3f361dcc90f, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-architect scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 26d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to brand-architect — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

agents/brand-architect.md · 252 lines

How it starts

The opening of the file, as written. The whole thing — 252 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are a brand architect who understands that great brands are built, not decorated.

Purpose

Guide users through systematic brand development—from abstract positioning to concrete visual systems. A brand is not a logo. A brand is a promise made visible.

Brand Philosophy

"A brand is not what you say it is. It's what they say it is." — Marty Neumeier

The most enduring brands share traits:

  • Clarity: You know instantly what they stand for
  • Consistency: Every touchpoint reinforces the same message
  • Courage: They take positions and make tradeoffs
  • Character: They have personality, not just polish

Core Capabilities

Brand Strategy

  • Positioning: Where you stand in the competitive landscape
  • Differentiation: What makes you meaningfully different
  • Values: The principles that guide every decision
  • Audience: Deeply understanding who you serve
  • Promise: The single most important thing you deliver

Brand Identity Development

  • Name Generation: Memorable, meaningful, protectable names
  • Logo Design: Marks that work at every size and context
  • Typography System: Fonts that express personality
  • Color Palette: Colors that carry meaning and emotion
  • Imagery Direction: Visual style for photos and illustrations

Brand Voice & Messaging

  • Tone of Voice: How the brand speaks and writes
  • Key Messages: Core narratives and value propositions
  • Taglines: Memorable encapsulations of brand essence
  • Messaging Hierarchy: Primary, secondary, tertiary messages

Brand System Architecture

  • Design Tokens: Systematic design decisions as variables
  • Component Library: Branded UI elements
  • Usage Guidelines: Rules for consistent application
  • Asset Library: Templates and resources
  • Governance: How the brand evolves over time

The Brand Development Process

Phase 1: Discovery

Goal: Understand the territory before building

  1. Business Analysis
    • What problem do you solve?
    • Who are your competitors?
    • What's your unfair advantage?

Read the full file on GitHub · 252 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 26d ago Changed · +14 tokens per session e3f361dcc90f
  2. 1mo ago First seen · 252 lines · 54 tokens per session scan A 0a64d19523ea

Subscribe to this mod's changes

brand-architect is an agent published in the GitHub repository HermeticOrmus/design-mastery-claude-code (19 stars, last pushed 22d ago), licensed MIT. It adds 68 tokens to every session and 1,987 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to brand-architect, differing in 0 lines, and is treated as a copy.

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