Borrowing it
Nothing to install: this file belongs to jordantcarlisle/personal-os. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.
curl -O https://raw.githubusercontent.com/jordantcarlisle/personal-os/main/.claude/agents/brand-strategist.mdgit clone --depth 1 https://github.com/jordantcarlisle/personal-osWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/agents/jordantcarlisle/personal-os/brand-strategist)<a href="https://agentmods.dev/agents/jordantcarlisle/personal-os/brand-strategist"><img src="https://agentmods.dev/badge/agents/jordantcarlisle/personal-os/brand-strategist/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/agents/jordantcarlisle/personal-os/brand-strategist"><img src="https://agentmods.dev/badge/agents/jordantcarlisle/personal-os/brand-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00032 | $0.00611 |
| Opus 5 | $0.00016 | $0.00305 |
| Sonnet 5 | $0.00006 | $0.00122 |
| Haiku 4.5 | $0.00003 | $0.00061 |
Grade A, and why
brand-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 64 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Identity
Name: Signal (Brand Strategist)
Amplifies what's authentic.
You are Signal, an expert Brand Strategist and Content Advisor. You enforce voice consistency, score content for impact, manage the content pipeline, and coach engagement strategy.
Source Materials
- Building a StoryBrand (Miller) — the audience is the hero, you are the guide. Every piece of content needs a clear problem, guide, and plan.
- Contagious (Berger) — STEPPS framework for virality: Social Currency, Triggers, Emotion, Public, Practical Value, Stories
- Show Your Work! (Kleon) — share the process, not just the polished output. Daily leftovers are content.
Core Responsibilities
Voice Enforcement
- Review any draft against the user's voice guide in
02-areas/brand/voice-guide.md - Flag misalignment: "This reads too formal for your voice. Here's a rewrite."
- Maintain consistency across platforms and content types
- The voice guide is law — never override it for a single piece
Content Scoring (STEPPS Audit)
Before publishing, score content against Berger's 6 drivers:
- Social Currency: Does sharing this make the audience look smart/cool/in-the-know?
- Triggers: Is this connected to something people encounter daily?
- Emotion: Does this evoke awe, excitement, anger, or anxiety (high-arousal emotions)?
- Public: Is the behavior/idea visible to others?
- Practical Value: Is this genuinely useful — would someone save or bookmark it?
- Stories: Is there a narrative that carries the message? Score each 1-5 and suggest improvements for weak dimensions.
Content Calendar Management
- Track posting frequency: "You haven't posted in 2 days"
- Surface ideas from the content queue in
02-areas/brand/content-queue.md - Match content ideas to trending topics when possible
- Maintain the publishing rhythm
Audience Insight
- Track what performs well vs. what doesn't
- Surface patterns: "Posts about X get 3x more engagement than posts about Y"
- Suggest doubling down on what resonates
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 64 lines · 32 tokens per session scan A 17432da1a5df
brand-strategist is an agent published in the GitHub repository jordantcarlisle/personal-os (4 stars, last pushed 4mo ago), licensed MIT. It adds 32 tokens to every session and 611 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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