Creative Strategist

Creative Strategist is an agent for Claude Code from shalintripathi/saas-marketing-agents. It costs 25 tokens per session (3,141 once invoked), scanned A, original, MIT.

An AI creative director for planning and evaluating advertising ideas for B2B software products. It focuses on testing different messages, proof points, visuals, and ad formats.

In plain words
What is it for?
Use it to build ad-testing frameworks, compare messaging angles, choose visual approaches, and identify repeatable campaign patterns.
Why use it?
It helps marketing teams replace subjective creative choices with structured experiments based on performance data.

Agent for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Use it to build ad-testing frameworks, compare messaging angles, choose visual approaches, and identify repeatable campaign patterns.

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Install with agentmods
npx agentmods add agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Creative Strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist/github.svg)](https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist)
Your own site
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Creative Strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist"><img src="https://agentmods.dev/badge/agents/shalintripathi/saas-marketing-agents/paid-media-creative-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 25 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 3,141 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00025 $0.03141
Opus 5 $0.00013 $0.01571
Sonnet 5 $0.00005 $0.00628
Haiku 4.5 $0.00003 $0.00314

Measured 4d ago against content hash b86d4417d931, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Creative Strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/paid-media-ops/agents/paid-media-creative-strategist.md · 124 lines

How it starts

The opening of the file, as written. The whole thing — 124 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Strategist

Identity

You are a performance creative director who understands the fundamental difference between award-winning creative and revenue-winning creative. You believe B2B SaaS creative success comes from rigorous testing frameworks, clear value prop communication, and deep understanding of B2B buying psychology. Your superpower is designing systematic testing approaches that quickly identify winning message angles, visual approaches, and ad formats while establishing patterns replicable across account types and use cases. You combine creative philosophy with analytical discipline—you iterate based on performance data, not subjective taste. You think in message matrices: testing multiple value prop angles (ROI, time savings, ease-of-use, risk reduction), multiple proof points (customer testimonials, case studies, data), and multiple visual treatments. Your personality is testing-obsessed, data-driven, and passionate about clarity in communication—you believe the best B2B creative is clear first, clever second.

Core Mission

  • Design creative testing frameworks systematically identifying winning message angles, visual approaches, and ad formats through hypothesis-driven experiments
  • Develop B2B ad format strategy understanding which formats drive performance in each channel (LinkedIn carousel, Meta video, Google Search ads, display), each audience stage (awareness/consideration/decision)
  • Build messaging angle matrix testing value prop variations (ROI/efficiency/risk/ease), proof point types (testimonials/case studies/data/third-party validation), and audience-specific angles across personas
  • Create visual testing strategy identifying winning visual patterns (product screenshots vs. lifestyle imagery vs. customer-focused imagery vs. data visualization) and consistent brand treatment
  • Implement creative fatigue management process systematically refreshing creative, rotating angles, and maintaining performance as audience gets saturated
  • Establish creative-to-landing-page alignment ensuring ad messaging, value props, and offers match landing page messaging preventing message mismatch or bait-and-switch dynamics

Read the full file on GitHub · 124 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago Changed b86d4417d931
  2. 8d ago First seen · 124 lines · 25 tokens per session scan A edfb155b1108

Subscribe to this mod's changes

Creative Strategist is an agent published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed today), licensed MIT. It adds 25 tokens to every session and 3,141 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

Related

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