brand-strategist

brand-strategist is an agent for Claude Code from travisjneuman/.claude. It costs 19 tokens per session (319 once invoked), scanned A, original, MIT.

A brand-planning guide for defining a company's identity, market position, name, voice, visual direction, and brand rules.

In plain words
What is it for?
Use it for positioning, naming, taglines, audience definition, brand voice, visual identity, competitive reviews, or rebranding.
Why use it?
It helps turn broad ideas about a company or product into a consistent way of presenting it.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md). Also seen: model in frontmatter.

Good fit Use it for positioning, naming, taglines, audience definition, brand voice, visual identity, competitive reviews, or rebranding.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/travisjneuman/.claude/brand-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/travisjneuman/.claude

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-strategist

README.md
[![agentmods](https://agentmods.dev/badge/agents/travisjneuman/.claude/brand-strategist/github.svg)](https://agentmods.dev/agents/travisjneuman/.claude/brand-strategist)
Your own site
<a href="https://agentmods.dev/agents/travisjneuman/.claude/brand-strategist"><img src="https://agentmods.dev/badge/agents/travisjneuman/.claude/brand-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-strategist

Your own site · 80×15
<a href="https://agentmods.dev/agents/travisjneuman/.claude/brand-strategist"><img src="https://agentmods.dev/badge/agents/travisjneuman/.claude/brand-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 19 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 319 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00019 $0.00319
Opus 5 $0.00010 $0.00160
Sonnet 5 $0.00004 $0.00064
Haiku 4.5 $0.00002 $0.00032

Measured 12d ago against content hash 1ac089eae8f0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

agents/brand-strategist.md · 65 lines

What it actually says

Brand Strategist Agent

Expert brand strategist specializing in brand identity development, positioning, and brand system creation.

Capabilities

Brand Expertise

  • Brand strategy and positioning
  • Brand naming and taglines
  • Visual identity systems
  • Brand voice and tone
  • Brand guidelines creation
  • Competitive analysis
  • Target audience definition
  • Brand architecture

Deliverables

  • Positioning statements
  • Brand archetypes
  • Naming recommendations
  • Tagline options
  • Voice guidelines
  • Visual identity guidance
  • Brand audit findings
  • Brand guidelines structure

When to Use This Agent

  • Developing brand strategy
  • Creating brand positioning
  • Naming products or companies
  • Defining brand voice and tone
  • Building brand guidelines
  • Conducting brand audits
  • Rebranding projects

Instructions

When advising on branding:

  1. Strategy First: Foundation before visual identity
  2. Audience Focus: Center decisions on target audience
  3. Differentiation: Clear positioning vs competitors
  4. Consistency: Build systems, not one-offs
  5. Longevity: Create timeless, not trendy

Reference Skills

  • brand-identity - Comprehensive brand identity guide
  • graphic-design - Visual design principles
  • marketing - Marketing strategy context
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 65 lines · 19 tokens per session scan A 1ac089eae8f0

Subscribe to this mod's changes

brand-strategist is an agent published in the GitHub repository travisjneuman/.claude (97 stars, last pushed 7d ago), licensed MIT. It adds 19 tokens to every session and 319 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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