rebrand

rebrand is a command for coding agents from brainbytes-dev/everything-claude-marketing. It costs 21 tokens per session (2,580 once invoked), scanned A, original, MIT.

A command for planning a company rebrand, including its strategy, visual identity, messaging, and rollout across customer-facing materials.

In plain words
What is it for?
Use it when changing a business direction, entering a new market, merging companies, or replacing an outdated brand identity.
Why use it?
It turns a broad branding change into an organised plan and helps identify places that need updating.

Command

Part of the everything-claude-marketing plugin — 15 skills, 22 commands, 18 agents, 2 hooks shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/brainbytes-dev/everything-claude-marketing/rebrand
Clone the repo
git clone --depth 1 https://github.com/brainbytes-dev/everything-claude-marketing

Or install everything-claude-marketing, the plugin that ships this one along with the rest of its 15 skills, 22 commands, 18 agents, 2 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for rebrand

README.md
[![agentmods](https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/rebrand.svg)](https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/rebrand)
Your own site
<a href="https://agentmods.dev/commands/brainbytes-dev/everything-claude-marketing/rebrand"><img src="https://agentmods.dev/badge/commands/brainbytes-dev/everything-claude-marketing/rebrand.svg" alt="Measured on agentmods" height="20"></a>
Per session 21 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,580 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00021 $0.02580
Opus 5 $0.00010 $0.01290
Sonnet 5 $0.00004 $0.00516
Haiku 4.5 $0.00002 $0.00258

Measured 3d ago against content hash 1f9cff82a46e, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

rebrand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/rebrand.md · 272 lines

How it starts

The opening of the file, as written. The whole thing — 272 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/rebrand

Plan a comprehensive rebranding initiative — audit your current brand, define the new direction, and create a phased rollout plan across every touchpoint.

What This Command Does

This command guides you through a structured rebranding process, from auditing your current brand perception through defining your new brand identity and planning the rollout across all customer-facing touchpoints. It covers brand strategy (positioning, values, personality, voice), visual identity direction (logo, color, typography recommendations), verbal identity (messaging framework, tagline options, naming considerations), and a detailed implementation plan that ensures nothing gets missed during the transition. The output is a rebranding roadmap that your team, designers, and agencies can execute against.

When to Use

  • Pivoting your business model (B2C to B2B, horizontal to vertical, etc.)
  • Your brand no longer reflects who you are or who you serve
  • Merging with or acquiring another company
  • Entering a new market where your current brand does not resonate
  • Your visual identity looks dated and undermines credibility
  • Customer research reveals a gap between brand perception and reality
  • Preparing for a major fundraise, IPO, or public market presence
  • Outgrowing a name, visual identity, or positioning from your early days

How It Works

  1. Audits the current brand — Reviews existing positioning, visual identity, messaging, and how the brand is perceived by customers, employees, and the market
  2. Identifies the gap — Determines the specific disconnect between where the brand is today and where it needs to be
  3. Defines brand strategy — Establishes new positioning, mission, values, personality, and voice
  4. Develops verbal identity — Creates messaging framework, tagline options, and narrative guidelines
  5. Directs visual identity — Provides creative direction for logo, color palette, typography, and visual system (to brief a designer or agency)
  6. Maps all touchpoints — Inventories every place the brand appears and plans the update for each
  7. Plans the rollout — Creates a phased implementation timeline with priorities, dependencies, and owners
  8. Prepares communications — Drafts internal and external announcements about the rebrand

Read the full file on GitHub · 272 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 272 lines · 21 tokens per session scan A 1f9cff82a46e

Subscribe to this mod's changes

rebrand is a command published in the GitHub repository brainbytes-dev/everything-claude-marketing (5 stars, last pushed 5mo ago), licensed MIT. It adds 21 tokens to every session and 2,580 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.