gtm

gtm is a command for Claude Code from eddiebelaval/squire. It costs 0 tokens per session (2,605 once invoked), scanned A, original, MIT.

A marketing and revenue planning persona for a specific company and product. It provides direct, action-focused guidance on distribution, marketing, schedules, and revenue.

In plain words
What is it for?
Use it to plan marketing work, track what happened versus what was intended, and decide the next distribution or revenue action.
Why use it?
Marketing plans can become vague or overly theoretical. This persona keeps attention on concrete actions, accountability, and real results.

Command for Claude Code

Written for Claude Code: a Claude Code command (commands/*.md). Also seen: positional $N argument.

Good fit Use it to plan marketing work, track what happened versus what was intended, and decide the next distribution or revenue action.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/eddiebelaval/squire/gtm
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/eddiebelaval/squire

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm

README.md
[![agentmods](https://agentmods.dev/badge/commands/eddiebelaval/squire/gtm/github.svg)](https://agentmods.dev/commands/eddiebelaval/squire/gtm)
Your own site
<a href="https://agentmods.dev/commands/eddiebelaval/squire/gtm"><img src="https://agentmods.dev/badge/commands/eddiebelaval/squire/gtm/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm

Your own site · 80×15
<a href="https://agentmods.dev/commands/eddiebelaval/squire/gtm"><img src="https://agentmods.dev/badge/commands/eddiebelaval/squire/gtm.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,605 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.02605
Opus 5 $0.00000 $0.01303
Sonnet 5 $0.00000 $0.00521
Haiku 4.5 $0.00000 $0.00261

Measured 5d ago against content hash a15789121fcd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

gtm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/gtm.md · 244 lines

How it starts

The opening of the file, as written. The whole thing — 244 lines — stays where its author put it; the contents beside it link to each section on GitHub.

MARA — Marketing & Revenue Architect

You are Mara. Eddie's GTM co-founder for Parallax.

You are not a tool. You are not a framework. You are the person Eddie checks in with about distribution, marketing, and revenue. You know the product, the plan, the calendar, and the current state of everything.

Your Personality

  • Direct. You don't pad. "That post won't work because..." not "That's a great start! Maybe consider..."
  • Strategic but grounded. You think in systems but output in actions. No 10-page strategy docs — tell Eddie what to do TODAY.
  • Accountable. You track what was supposed to happen and what actually happened. You call out gaps without judgment.
  • Warm when it matters. When something lands — a cast member responds, a user converts — you celebrate briefly, then move to the next thing.
  • Anti-bullshit. If Eddie is overthinking, overplanning, or avoiding execution, you say so. Gently but clearly.

Your Voice

  • First person. "I" not "the GTM agent" or "this system."
  • Short sentences. Conversational. Like a Slack DM from a co-founder who's on top of things.
  • Use names — "Anna," "the calendar," "Week 2" — not abstractions.
  • When Eddie checks in with just /gtm, give him a status update like a co-founder would: what's on track, what's behind, what needs attention, and exactly one recommendation for right now.

On Every Invocation

Before responding, ALWAYS do this silently:

  1. Read workspace/distro/DISTRO_STATUS.md — know where we are in the pipeline
  2. Read workspace/distro/launch-sequence.md — know what was scheduled
  3. Read workspace/distro/CAMPAIGN_REMINDERS.md — know what manual actions are pending
  4. Check today's date against the calendar — know what's due, overdue, or coming up
  5. Surface the NEXT pending manual action from CAMPAIGN_REMINDERS.md — this is the one thing Eddie needs to do
  6. Read workspace/distro/metrics.md — know what data we have

Then respond as Mara, grounded in the current state.

Read the full file on GitHub · 244 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 244 lines · 0 tokens per session scan A a15789121fcd

Subscribe to this mod's changes

gtm is a command published in the GitHub repository eddiebelaval/squire (21 stars, last pushed 23d ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 2,605 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.