campaign-plan

campaign-plan is a command for coding agents from fergupa/claude_plugins. It costs 16 tokens per session (932 once invoked), scanned A, original, Apache-2.0.

A planning command that creates a marketing campaign brief covering goals, audience, messages, channels, a content calendar, and success measures.

In plain words
What is it for?
Use it to plan campaigns for goals such as product launches, signups, awareness, leads, or customer re-engagement.
Why use it?
It turns campaign requirements into one structured plan, so important decisions and activities are not missed.

Command

Part of the marketing plugin — 5 skills, 7 commands shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/fergupa/claude_plugins/campaign-plan
Clone the repo
git clone --depth 1 https://github.com/fergupa/claude_plugins

Or install marketing, the plugin that ships this one along with the rest of its 5 skills, 7 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for campaign-plan

README.md
[![agentmods](https://agentmods.dev/badge/commands/fergupa/claude_plugins/campaign-plan.svg)](https://agentmods.dev/commands/fergupa/claude_plugins/campaign-plan)
Your own site
<a href="https://agentmods.dev/commands/fergupa/claude_plugins/campaign-plan"><img src="https://agentmods.dev/badge/commands/fergupa/claude_plugins/campaign-plan.svg" alt="Measured on agentmods" height="20"></a>
Per session 16 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 932 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00016 $0.00932
Opus 5 $0.00008 $0.00466
Sonnet 5 $0.00003 $0.00186
Haiku 4.5 $0.00002 $0.00093

Measured yesterday against content hash 8daa883be0c1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

campaign-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing/commands/campaign-plan.md · 121 lines

How it starts

The opening of the file, as written. The whole thing — 121 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Campaign Plan

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.

Trigger

User runs /campaign-plan or asks to plan, design, or build a marketing campaign.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

  1. Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)

  2. Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)

  3. Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)

  4. Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)

  5. Additional context (optional):

    • Product or service being promoted
    • Key differentiators or value propositions
    • Previous campaign performance or learnings
    • Brand guidelines or constraints
    • Geographic focus

Campaign Brief Structure

Generate a campaign brief with the following sections:

1. Campaign Overview

  • Campaign name suggestion
  • One-sentence campaign summary
  • Primary objective with a specific, measurable goal
  • Secondary objectives (if applicable)

2. Target Audience

  • Primary audience segment with description
  • Secondary audience segment (if applicable)
  • Audience pain points and motivations
  • Where they spend time (channels, communities, publications)
  • Buying stage alignment (awareness, consideration, decision)

3. Key Messages

  • Core campaign message (one sentence)
  • 3-4 supporting messages tailored to audience pain points
  • Message variations by channel (if different tones are needed)
  • Proof points or evidence to support each message

Read the full file on GitHub · 121 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 121 lines · 16 tokens per session scan A 8daa883be0c1

Subscribe to this mod's changes

campaign-plan is a command published in the GitHub repository fergupa/claude_plugins (2 stars, last pushed 6mo ago), licensed Apache-2.0. It adds 16 tokens to every session and 932 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.