Getting it into your agent
This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.
/plugin marketplace add fergupa/claude_plugins/plugin install marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/commands/fergupa/claude_plugins/competitive-brief)<a href="https://agentmods.dev/commands/fergupa/claude_plugins/competitive-brief"><img src="https://agentmods.dev/badge/commands/fergupa/claude_plugins/competitive-brief.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00009 | $0.00936 |
| Opus 5 | $0.00005 | $0.00468 |
| Sonnet 5 | $0.00002 | $0.00187 |
| Haiku 4.5 | $0.00001 | $0.00094 |
Grade A, and why
competitive-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 135 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Competitive Brief
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence.
Trigger
User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison.
Inputs
Gather the following from the user:
-
Competitor name(s) — one or more competitors to analyze (required)
-
Your company/product context (optional but recommended):
- What you sell and to whom
- Your positioning or value proposition
- Key differentiators you want to highlight
-
Focus areas (optional — if not specified, cover all):
- Messaging and positioning
- Product and feature comparison
- Content and thought leadership strategy
- Recent announcements and news
- Pricing and packaging (if publicly available)
- Market presence and audience
Research Process
For each competitor, research using web search:
- Company website — homepage messaging, product pages, about page, pricing page
- Recent news — press releases, funding announcements, product launches, partnerships (last 6 months)
- Content strategy — blog topics, resource types, social media presence, webinars, podcasts
- Review sites and comparisons — third-party comparisons, analyst mentions, customer review themes
- Job postings — hiring signals that indicate strategic direction (optional)
Competitive Brief Structure
1. Executive Summary
- 2-3 sentence overview of the competitive landscape
- Key takeaway: your biggest opportunity and biggest threat
2. Competitor Profiles
For each competitor:
Company Overview
- What they do (one-sentence positioning)
- Target audience
- Company size/stage indicators (funding, employee count if available)
- Key recent developments
Messaging Analysis
- Primary tagline or headline
- Core value proposition
- Key messaging themes (3-5)
- Tone and voice characterization
- How they describe the problem they solve
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 2d ago First seen · 135 lines · 9 tokens per session scan A 07ac7c828dab
competitive-brief is a command published in the GitHub repository fergupa/claude_plugins (2 stars, last pushed 6mo ago), licensed Apache-2.0. It adds 9 tokens to every session and 936 once invoked, about $0.0000 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
Other commands, from other repositories
checklist
Generate a custom checklist for the current feature based on user requirements.
clarify
Identify underspecified areas in the current feature spec by asking up to 5 highly targeted clarification questions and encoding answers back into the spec.
specify
Create or update the feature specification from a natural language feature description.
analyze
Perform a non-destructive cross-artifact consistency and quality analysis across spec.md, plan.md, and tasks.md after task generation.
constitution
Create or update the project constitution from interactive or provided principle inputs.
converge
Assess the current codebase against the feature's spec, plan, and tasks, then append any remaining unbuilt work as new tasks to tasks.md so implement can complete it.