customer-journey

customer-journey is a command for Claude Code from lucasgaravelli/pm-skills-claude-code. It costs 0 tokens per session (5,066 once invoked), scanned A, a copy of customer-journey, MIT.

A customer-journey map showing seven stages from first awareness to recommending the product. It records customer actions, contact points, feelings, problems, opportunities, and key moments in each stage.

In plain words
What is it for?
Use it to plan onboarding, retention, or expansion improvements; find drop-off and cancellation triggers; and align marketing, product, customer success, and sales teams.
Why use it?
It helps teams see where customers struggle, lose interest, or discover value, instead of examining each department's part of the experience separately.

Command for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it to plan onboarding, retention, or expansion improvements; find drop-off and cancellation triggers; and align marketing, product, customer success, and sales teams.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/lucasgaravelli/pm-skills-claude-code/customer-journey
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/lucasgaravelli/pm-skills-claude-code

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey

README.md
[![agentmods](https://agentmods.dev/badge/commands/lucasgaravelli/pm-skills-claude-code/customer-journey/github.svg)](https://agentmods.dev/commands/lucasgaravelli/pm-skills-claude-code/customer-journey)
Your own site
<a href="https://agentmods.dev/commands/lucasgaravelli/pm-skills-claude-code/customer-journey"><img src="https://agentmods.dev/badge/commands/lucasgaravelli/pm-skills-claude-code/customer-journey/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey

Your own site · 80×15
<a href="https://agentmods.dev/commands/lucasgaravelli/pm-skills-claude-code/customer-journey"><img src="https://agentmods.dev/badge/commands/lucasgaravelli/pm-skills-claude-code/customer-journey.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 5,066 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.05066
Opus 5 $0.00000 $0.02533
Sonnet 5 $0.00000 $0.01013
Haiku 4.5 $0.00000 $0.00507

Measured 11d ago against content hash 1d459f7650eb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

customer-journey scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to customer-journey — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/commands/customer-journey.md · 589 lines

How it starts

The opening of the file, as written. The whole thing — 589 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/customer-journey

O que essa skill faz

Gera um mapa completo de jornada do cliente em 7 estágios (Awareness → Advocacy), documentando touchpoints, ações, emoções, pain points e oportunidades em cada fase. Identifica momentos críticos: Aha Moment, Moments of Truth e Churn Triggers.

Saída: Customer Journey Map em tabela + análise de momentos críticos + recomendações priorizadas.


Quando usar

  • Está mapeando a experiência completa de um segmento de usuário pela primeira vez
  • Quer identificar onde usuários abandonam o produto (churn triggers)
  • Precisa alinhar múltiplos times (Marketing, Produto, CS, Sales) sobre a experiência do cliente
  • Quer priorizar melhorias com base em impacto na jornada, não em opinião
  • Está redesenhando onboarding, retenção ou expansion e precisa do contexto completo

Input esperado

Mínimo:

  • Produto/serviço: O que o cliente está usando
  • Persona: Quem está percorrendo essa jornada (cargo, contexto, objetivo)
  • Escopo: Jornada completa ou foco em estágios específicos

Opcional:

  • Dados de analytics (funil, retenção, NPS por estágio)
  • Trechos de entrevistas com usuários
  • Mapa de touchpoints existente
  • Métricas de conversão entre estágios
  • Tickets de suporte categorizados por estágio
  • Personas já definidas (usar /persona se não existir)

Processo

  1. Definir a persona — Quem está viajando essa jornada? Se não tem persona definida, criar um perfil mínimo (nome, cargo, contexto, objetivo principal). A jornada muda drasticamente entre personas — nunca mapeie "o usuário genérico".

  2. Mapear os 7 estágios com touchpoints — Para cada estágio (Awareness → Consideration → Acquisition → Onboarding → Engagement → Retention → Advocacy), listar os touchpoints onde o usuário interage com produto, marca ou time. Incluir touchpoints offline e de terceiros.

  3. Documentar ações, pensamentos e emoções — Por estágio, registrar: o que o usuário FAZ (ações observáveis), o que PENSA (perguntas, dúvidas, expectativas) e o que SENTE (emoção dominante, intensidade 1-5). Basear em dados reais quando possível.

Read the full file on GitHub · 589 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 589 lines · 0 tokens per session scan A 1d459f7650eb

Subscribe to this mod's changes

customer-journey is a command published in the GitHub repository lucasgaravelli/pm-skills-claude-code (20 stars, last pushed 4mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 5,066 tokens. A static security scan graded it A with 0 findings. It is 100% identical to customer-journey, differing in 0 lines, and is treated as a copy.