persona

persona is a command for Claude Code from lucasgaravelli/pm-skills-claude-code. It costs 0 tokens per session (3,562 once invoked), scanned A, a copy of persona, MIT.

A product persona document describing a target user through demographic, behavioral, and motivational information. It also uses Jobs to Be Done (JTBD), a way to describe what someone is trying to accomplish in a situation.

In plain words
What is it for?
Use it during product discovery, when entering a new market, or when consolidating interviews, surveys, analytics, existing personas, and competitor information.
Why use it?
It replaces vague user profiles with a shared, evidence-based reference for the team. This makes it easier to decide who the product serves and which problems matter most.

Command for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it during product discovery, when entering a new market, or when consolidating interviews, surveys, analytics, existing personas, and competitor information.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/lucasgaravelli/pm-skills-claude-code/persona
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/lucasgaravelli/pm-skills-claude-code

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for persona

README.md
[![agentmods](https://agentmods.dev/badge/commands/lucasgaravelli/pm-skills-claude-code/persona/github.svg)](https://agentmods.dev/commands/lucasgaravelli/pm-skills-claude-code/persona)
Your own site
<a href="https://agentmods.dev/commands/lucasgaravelli/pm-skills-claude-code/persona"><img src="https://agentmods.dev/badge/commands/lucasgaravelli/pm-skills-claude-code/persona/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for persona

Your own site · 80×15
<a href="https://agentmods.dev/commands/lucasgaravelli/pm-skills-claude-code/persona"><img src="https://agentmods.dev/badge/commands/lucasgaravelli/pm-skills-claude-code/persona.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 3,562 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.03562
Opus 5 $0.00000 $0.01781
Sonnet 5 $0.00000 $0.00712
Haiku 4.5 $0.00000 $0.00356

Measured 9d ago against content hash 8a07b361e8bc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

persona scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to persona — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.claude/commands/persona.md · 375 lines

How it starts

The opening of the file, as written. The whole thing — 375 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/persona

O que essa skill faz

Gera uma persona de produto completa com integração JTBD (Jobs to Be Done). Combina dados demográficos, comportamentais e motivacionais em um documento que serve como referência viva para decisões de produto.

Saída: Persona contract com 9 seções — do perfil demográfico até nível de confiança por seção.


Quando usar

  • Início de discovery — precisa definir para quem está construindo
  • Está entrando em mercado novo e precisa alinhar o time sobre o usuário-alvo
  • Tem dados de pesquisa (entrevistas, surveys) e quer consolidar em persona acionável
  • Quer substituir personas vagas ("João, 35 anos, gosta de tecnologia") por personas com JTBD real

Input esperado

Mínimo:

  • Produto/contexto: O que está construindo e para quem
  • Segmento-alvo: Tipo de usuário, cargo, indústria
  • Problema principal: O que esse usuário tenta resolver

Opcional:

  • Trechos de entrevistas ou pesquisa qualitativa
  • Dados de analytics (comportamento real)
  • Personas existentes para refinar
  • Competitors que esse usuário usa hoje
  • Tamanho do mercado / empresa típica

Processo

  1. Coletar contexto — Reunir todas as informações disponíveis sobre o segmento. Se não houver dados primários, deixar explícito que a persona é hipotética (confiança Low).
  2. Definir perfil demográfico — Nome fictício representativo, cargo, empresa típica, indústria, senioridade. Evitar estereótipos — basear em dados reais quando possível.
  3. Mapear Jobs to Be Done — Identificar job principal (funcional), jobs secundários, jobs emocionais ("sentir-se no controle") e jobs sociais ("ser visto como competente"). Usar formato: "Quando [situação], eu quero [motivação], para que [resultado]."
  4. Identificar pain points — Listar top 5 dores, rankeadas por severidade (1-5). Conectar cada dor a um JTBD específico.
  5. Documentar comportamentos — Como avalia soluções, quem influencia decisão, critérios de compra, ciclo de decisão típico.
  6. Adicionar quotes — 3-4 frases representativas que humanizam a persona. Se baseadas em entrevistas reais, marcar como [Real]. Se inferidas, marcar como [Inferido].
  7. Avaliar confiança — Para cada seção, classificar: High (dados primários), Medium (dados secundários/inferência), Low (hipótese). Isso guia onde investir mais pesquisa.

Read the full file on GitHub · 375 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 375 lines · 0 tokens per session scan A 8a07b361e8bc

Subscribe to this mod's changes

persona is a command published in the GitHub repository lucasgaravelli/pm-skills-claude-code (20 stars, last pushed 4mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 3,562 tokens. A static security scan graded it A with 0 findings. It is 100% identical to persona, differing in 0 lines, and is treated as a copy.