battlecard

battlecard is a command for Claude Code from phuryn/pm-skills. It costs 19 tokens per session (851 once invoked), scanned A, original, MIT.

A command for creating a sales reference that compares your product with a specific competitor. It includes positioning, feature comparisons, responses to buyer objections, and suggested sales conversations.

In plain words
What is it for?
Use it to prepare for competitive sales calls, explain why your product fits, answer objections, compare capabilities and pricing, and use win/loss feedback.
Why use it?
It helps a sales team prepare for situations where a buyer is weighing two products. It collects the matchup, buyer, deal stage, research, pricing, capabilities, reviews, and other relevant evidence in one document.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

Good fit Use it to prepare for competitive sales calls, explain why your product fits, answer objections, compare capabilities and pricing, and use win/loss feedback.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/phuryn/pm-skills/battlecard
About the project

phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.

phuryn/pm-skills · 26,097 stars · on GitHub · productcompass.pm

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/phuryn/pm-skills

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for battlecard

README.md
[![agentmods](https://agentmods.dev/badge/commands/phuryn/pm-skills/battlecard/github.svg)](https://agentmods.dev/commands/phuryn/pm-skills/battlecard)
Your own site
<a href="https://agentmods.dev/commands/phuryn/pm-skills/battlecard"><img src="https://agentmods.dev/badge/commands/phuryn/pm-skills/battlecard/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for battlecard

Your own site · 80×15
<a href="https://agentmods.dev/commands/phuryn/pm-skills/battlecard"><img src="https://agentmods.dev/badge/commands/phuryn/pm-skills/battlecard.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 19 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 851 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00019 $0.00851
Opus 5 $0.00010 $0.00426
Sonnet 5 $0.00004 $0.00170
Haiku 4.5 $0.00002 $0.00085

Measured 9d ago against content hash de907ff1ccc2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

battlecard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

pm-go-to-market/commands/battlecard.md · 112 lines

How it starts

The opening of the file, as written. The whole thing — 112 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/battlecard -- Competitive Battlecard

Create a concise, sales-ready battlecard that helps your team win deals against a specific competitor. Includes positioning, feature comparison, objection handling, and conversation strategies.

Invocation

/battlecard Our CRM vs Salesforce
/battlecard ProjectFlow vs Monday.com for mid-market teams
/battlecard [upload competitor materials or win/loss data]

Workflow

Step 1: Identify the Matchup

Ask:

  • Your product and the specific competitor
  • Who is the typical buyer choosing between you?
  • Do you have win/loss data or sales feedback?
  • What deal stage does this typically come up? (early evaluation, final decision, displacement)

Step 2: Research the Competitor

Apply the competitive-battlecard skill with web research:

  • Current product capabilities and recent launches
  • Pricing model and published pricing
  • Target market and positioning
  • Known weaknesses (from reviews, forums, customer feedback)
  • Recent company news (funding, leadership, strategy shifts)

Step 3: Generate Battlecard

## Competitive Battlecard: [Your Product] vs [Competitor]

**Last updated**: [today]
**Use when**: [situation where this competitor comes up]

### Quick Summary
**We win when**: [buyer profile and situation where you have advantage]
**We lose when**: [buyer profile and situation where competitor has advantage]
**Key differentiator**: [one sentence]

### Positioning
**How they position**: [their messaging]
**How we position against them**: [our counter-positioning]

### Feature Comparison
| Capability | Us | Them | Verdict |
|-----------|-----|------|---------|
| [capability] | [status] | [status] | [advantage] |

### Pricing Comparison
| Dimension | Us | Them | Notes |
|----------|-----|------|-------|

### Objection Handling
| Objection | Response | Proof Point |
|----------|---------|------------|
| "They have [feature]" | [response] | [evidence] |
| "They're cheaper" | [response] | [TCO analysis] |
| "They're more established" | [response] | [counter] |

### Landmines to Plant
[Questions to ask the prospect that expose competitor weaknesses]
1. "Ask them about [topic] — their answer will reveal [weakness]"

### Trap Questions to Expect
[Questions the competitor will encourage the prospect to ask you]
1. "[Question]" — How to respond: [response]

### Win/Loss Patterns
**We typically win because**: [top 3 reasons]
**We typically lose because**: [top 3 reasons]

### Conversation Starters
**If they're already using [Competitor]**:
- [approach for displacement deals]

**If they're evaluating both**:
- [approach for competitive evaluations]

### Resources
- [Customer story / case study that counters this competitor]
- [Third-party comparison or review]
- [Demo script optimized for this competitive situation]

Read the full file on GitHub · 112 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 112 lines · 19 tokens per session scan A de907ff1ccc2

Subscribe to this mod's changes

battlecard is a command published in the GitHub repository phuryn/pm-skills (26,097 stars, last pushed 2mo ago), licensed MIT. It adds 19 tokens to every session and 851 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.