A command for creating a competitive battlecard: a short sales reference comparing your product with a specific competitor. It covers positioning, features, objections, and ways to handle the comparison.

Use it to compare products, review competitor capabilities and pricing, summarize weaknesses, handle objections, and plan conversations for a particular buyer or deal stage.

It organizes competitor research and sales feedback so a team can answer buyer questions consistently during a deal.

battlecard — Command for Claude Code by unixcrh/phuryn-pm-skills

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo

git clone --depth 1 https://github.com/unixcrh/phuryn-pm-skills

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/commands/unixcrh/phuryn-pm-skills/battlecard/github.svg)](https://agentmods.dev/commands/unixcrh/phuryn-pm-skills/battlecard)

Your own site

<a href="https://agentmods.dev/commands/unixcrh/phuryn-pm-skills/battlecard"><img src="https://agentmods.dev/badge/commands/unixcrh/phuryn-pm-skills/battlecard/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/commands/unixcrh/phuryn-pm-skills/battlecard"><img src="https://agentmods.dev/badge/commands/unixcrh/phuryn-pm-skills/battlecard.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 19 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.

When invoked 851 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00019	$0.00851
Opus 5.5	$0.00008	$0.00340
Sonnet 5.5	$0.00004	$0.00170
Haiku 4.5	$0.00002	$0.00085

Measured 2mo ago against content hash de907ff1ccc2, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

battlecard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to battlecard — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

pm-go-to-market/commands/battlecard.md · 112 lines

How it starts

The opening of the file, as written. The whole thing — 112 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/battlecard -- Competitive Battlecard

Create a concise, sales-ready battlecard that helps your team win deals against a specific competitor. Includes positioning, feature comparison, objection handling, and conversation strategies.

Invocation

/battlecard Our CRM vs Salesforce
/battlecard ProjectFlow vs Monday.com for mid-market teams
/battlecard [upload competitor materials or win/loss data]

Workflow

Step 1: Identify the Matchup

Ask:

Your product and the specific competitor
Who is the typical buyer choosing between you?
Do you have win/loss data or sales feedback?
What deal stage does this typically come up? (early evaluation, final decision, displacement)

Step 2: Research the Competitor

Apply the competitive-battlecard skill with web research:

Current product capabilities and recent launches
Pricing model and published pricing
Target market and positioning
Known weaknesses (from reviews, forums, customer feedback)
Recent company news (funding, leadership, strategy shifts)

Step 3: Generate Battlecard

## Competitive Battlecard: [Your Product] vs [Competitor]

**Last updated**: [today]
**Use when**: [situation where this competitor comes up]

### Quick Summary
**We win when**: [buyer profile and situation where you have advantage]
**We lose when**: [buyer profile and situation where competitor has advantage]
**Key differentiator**: [one sentence]

### Positioning
**How they position**: [their messaging]
**How we position against them**: [our counter-positioning]

### Feature Comparison
| Capability | Us | Them | Verdict |
|-----------|-----|------|---------|
| [capability] | [status] | [status] | [advantage] |

### Pricing Comparison
| Dimension | Us | Them | Notes |
|----------|-----|------|-------|

### Objection Handling
| Objection | Response | Proof Point |
|----------|---------|------------|
| "They have [feature]" | [response] | [evidence] |
| "They're cheaper" | [response] | [TCO analysis] |
| "They're more established" | [response] | [counter] |

### Landmines to Plant
[Questions to ask the prospect that expose competitor weaknesses]
1. "Ask them about [topic] — their answer will reveal [weakness]"

### Trap Questions to Expect
[Questions the competitor will encourage the prospect to ask you]
1. "[Question]" — How to respond: [response]

### Win/Loss Patterns
**We typically win because**: [top 3 reasons]
**We typically lose because**: [top 3 reasons]

### Conversation Starters
**If they're already using [Competitor]**:
- [approach for displacement deals]

**If they're evaluating both**:
- [approach for competitive evaluations]

### Resources
- [Customer story / case study that counters this competitor]
- [Third-party comparison or review]
- [Demo script optimized for this competitive situation]

Read the full file on GitHub · 112 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 112 lines · 19 tokens per session scan A de907ff1ccc2

Subscribe to this mod's changes

battlecard is a command published in the GitHub repository unixcrh/phuryn-pm-skills (2 stars, last pushed 8mo ago), licensed MIT. It adds 19 tokens to every session and 851 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to battlecard, differing in 0 lines, and is treated as a copy.

Marketing and SEO

battlecard next to 6 commands from other repositories
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battlecardunixcrh/phuryn-pm-skills	Command	2	8mo ago	MIT	A	19	Claude Code
checklistgithub/spec-kit	Command	148k	yesterday	MIT	A	13	Claude Code
clarifygithub/spec-kit	Command	148k	yesterday	MIT	A	27	Claude Code
specifygithub/spec-kit	Command	148k	yesterday	MIT	A	13	Claude Code
analyzegithub/spec-kit	Command	148k	yesterday	MIT	A	26	Claude Code
convergegithub/spec-kit	Command	148k	yesterday	MIT	A	35	Claude Code
implementgithub/spec-kit	Command	148k	yesterday	MIT	A	14	Claude Code