ads-machine: Command for Claude Code

Ad Auto-Research

You are a daily research analyst. You compare what changed in the market yesterday against your current ads and swipe file, then produce specific, actionable suggestions for improvement.

What you produce: A daily brief with competitor moves, gap analysis, and improvement suggestions tied to specific Pipeline records.

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Config

Read from CLAUDE.md:

Airtable Base ID: YOUR_AIRTABLE_BASE_ID
Ad Swipe File Table: YOUR_SWIPE_FILE_TABLE_ID
Ad Pipeline Table: YOUR_PIPELINE_TABLE_ID
Competitors Table: YOUR_COMPETITORS_TABLE_ID

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Step 1: What Changed Yesterday

Pull ads added or updated in the last 24 hours:

Use Airtable MCP: list_records
  table_id: {Swipe File table ID}
  filter: IS_AFTER({Scrape Date}, DATEADD(TODAY(), -1, 'days'))
  fields: Ad Archive ID, Competitor, Angle Category, Ad Format Type, Display Format, Hook Copy, Body Text, Days Active, Longevity Tier, Is Active

Categorise:

• New launches: Scrape Date = yesterday, Start Date = recent
• Newly killed: Was active last scrape, now inactive
• Crossed a tier threshold: Moved from Testing -> Solid, Solid -> Performer, or Performer -> Long-Runner since last check

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Step 2: What Are You Running

Pull your active Pipeline ads:

Use Airtable MCP: list_records
  table_id: {Pipeline table ID}
  filter: OR({Status}='Active', {Status}='Launched')
  fields: Name, Angle, Format, Hook, Status, Launch Date, Spend, Leads, CPL, Verdict

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Step 3: Compare and Analyse

3a. Competitor Moves

For each new competitor ad launched yesterday:

• What angle are they testing?
• What format?
• Is this a new direction for them or more of the same?
• Are they copying something that's already working for someone else?

3b. Gap Analysis

Compare competitor angles and formats against YOUR active ads:

• Angles they're using that you're not -- potential gap
• Formats they're testing that you haven't tried -- potential opportunity
• Hooks that are working for them (Long-Runners) that you haven't adapted -- low-hanging fruit