gtm-skills: Instructions file for Claude Code

CLAUDE.md

gtm-skills CLAUDE.md is an instructions file for Claude Code from LeadMagic/gtm-skills. It costs 10,009 tokens per session, scanned A, original, MIT.

A set of 206 separate instructions for go-to-market work, such as finding customers, improving search visibility, and planning sales activities. An agent loads only the instruction set that matches the task, along with supporting files when needed.

In plain words
What is it for?
Use it to install and run narrowly scoped go-to-market tasks for a product or company. It supports workflows involving customer discovery, marketing, search optimization, data quality, and sales planning.
Why use it?
It gives an agent a catalog of focused procedures instead of one large, undifferentiated set of instructions. Integrity and source-quality checks help maintain the collection when it is installed from its repository.

Instructions file for Claude Code

Written for Claude Code: Claude Code plugin machinery. Also seen: positional $N argument; mentions Claude Code.

This is LeadMagic/gtm-skills's own configuration. It tells Claude Code how to work on gtm-skills itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything gtm-skills configures →

Reuse

Borrowing it

Nothing to install: this file belongs to LeadMagic/gtm-skills. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/LeadMagic/gtm-skills/main/CLAUDE.md
Clone the repo
git clone --depth 1 https://github.com/LeadMagic/gtm-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

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README.md
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Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Per session 10,009 This file is loaded in full into every session.
When invoked 10,009 The same file — it is already loaded in full.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.10009 $0.10009
Opus 5.5 $0.04004 $0.04004
Sonnet 5.5 $0.02002 $0.02002
Haiku 4.5 $0.01001 $0.01001

Measured 23d ago against content hash bc8017bc4e03, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

gtm-skills CLAUDE.md scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 23d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

CLAUDE.md · 297 lines

How it starts

The opening of the file, as written. The whole thing — 297 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Skills

211 production go-to-market skills for Claude-compatible agents. Skills are self-contained folders with instructions, scripts, references, templates, assets, and metadata that agents load through progressive disclosure.

Install

/plugin marketplace add LeadMagic/gtm-skills then /plugin install gtm-skills@gtm-skills. Portable Agent Skills install: gh skill install LeadMagic/gtm-skills --all --agent claude-code --scope user.

Operating Model

  • Discovery loads skill name + description.
  • Activation loads SKILL.md.
  • Execution loads references/, templates/, scripts/, and assets/ on demand.
  • Use the narrowest skill that matches the task; chain skills for full GTM workflows.
  • Verify integrity with skills.lock when installing from source.
  • Apply docs/SOURCE_STANDARDS.md: named public authorities, primary docs, and no placeholder framework labels.
  • Use docs/QUALITY_BAR.md to understand the quality bar every skill in this repo must meet.

Top Authority Signals

  • Google and Yahoo — Bulk sender requirements (2024) (8 skills)
  • Force Management Command of the Message (7 skills)
  • Aaron Ross — Predictable Revenue (6 skills)
  • Forrester (SiriusDecisions) — Demand Waterfall (6 skills)
  • ITSMA — Account-Based Marketing (6 skills)
  • Richard van der Blom (Just Connecting) — LinkedIn Algorithm Insights Report (6 skills)
  • Todd Caponi Transparency Sale (6 skills)
  • DAMA-DMBOK Data Quality Dimensions (5 skills)
  • Google Search Central — SEO Starter Guide (5 skills)
  • Jessie Lizak (Reveting) — LinkedIn Live & livestream content engine (5 skills)
  • Winning by Design — SPICED (5 skills)
  • Winning by Design Bowtie (5 skills)

Skills Index

abm (7)

  • abm-1-to-1 — Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct mail, and board-level connections. Use when a named enterpri…
  • abm-1-to-few — Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and cluster-level content. Use when named-account ABM needs to reac…
  • abm-1-to-many — Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based targeting, and lookalike expansion. Use when ABM coverage must grow…
  • abm-strategy — Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment (account-based sales development), and a measurement framework. U…
  • account-selection — Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when the user needs to decide which accounts to target, score or…
  • multi-thread-orchestration — Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and detection of missing ("ghost") stakeholders. Use when a deal depend…
  • strategic-gifting — Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending…

Read the full file on GitHub · 297 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 23d ago Changed · -139 tokens per session bc8017bc4e03
  2. 1mo ago Changed · +7 lines · +232 tokens per session b2379ed784ef
  3. 1mo ago First seen · 290 lines · 9,916 tokens per session scan A 9968b75a1432

Subscribe to this mod's changes

gtm-skills CLAUDE.md is an instructions file published in the GitHub repository LeadMagic/gtm-skills (67 stars, last pushed 11d ago), licensed MIT. It adds 10,009 tokens to every session, about $0.0400 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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