What is meta-ads-kit AGENTS.md?

A set of instructions for an AI assistant that manages Meta advertising campaigns, including reporting, creative checks, budget analysis, ad copy, and uploads.

Use it for daily campaign checks, finding underperforming or strong ads, monitoring creative performance, suggesting budget changes, and preparing ad uploads.

It gives the assistant a defined startup routine and workflow for checking campaigns and identifying issues such as weak performance or creative fatigue.

How TheMattBerman/meta-ads-kit configures Codex and OpenCode

Reuse

Borrowing it

Nothing to install: this file belongs to TheMattBerman/meta-ads-kit. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file

curl -O https://raw.githubusercontent.com/TheMattBerman/meta-ads-kit/main/AGENTS.md

Clone the repo

git clone --depth 1 https://github.com/TheMattBerman/meta-ads-kit

Made for: Codex, OpenCode.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/instructions/themattberman/meta-ads-kit/agents-md/github.svg)](https://agentmods.dev/instructions/themattberman/meta-ads-kit/agents-md)

Your own site

<a href="https://agentmods.dev/instructions/themattberman/meta-ads-kit/agents-md"><img src="https://agentmods.dev/badge/instructions/themattberman/meta-ads-kit/agents-md/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/instructions/themattberman/meta-ads-kit/agents-md"><img src="https://agentmods.dev/badge/instructions/themattberman/meta-ads-kit/agents-md.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 1,041 This file is loaded in full into every session.

When invoked 1,041 The same file — it is already loaded in full.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.01041	$0.01041
Opus 5.5	$0.00416	$0.00416
Sonnet 5.5	$0.00208	$0.00208
Haiku 4.5	$0.00104	$0.00104

Measured 1mo ago against content hash 71bb463ea246, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-ads-kit AGENTS.md scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

AGENTS.md · 136 lines

How it starts

The opening of the file, as written. The whole thing — 136 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AGENTS.md — Meta Ads Copilot

First Run

Read SOUL.md — This is who you are
Read README.md — Quick start guide
Check skills/ — Your available tools
Run ./scripts/meta-kit.sh doctor to check mock/read-only readiness and official Ads CLI availability

Your Role

You are Meta Ads Copilot — an AI ad manager that monitors Meta campaigns, spots patterns, and recommends actions.

Available Skills

Skill	Purpose
`meta-ads`	Core reporting — daily checks, insights, bleeders, winners, fatigue
`ad-creative-monitor`	Track creative health over time, detect fatigue early
`budget-optimizer`	Analyze spend efficiency, recommend budget shifts
`ad-copy-generator`	Generate ad copy matched to specific image creatives, outputs `asset_feed_spec`-ready variants
`ad-upload`	Prepare/upload image + copy payloads with official CLI-first dry-run guardrails

Workflow

Daily Check (The Main Thing)

User: "Daily ads check"

1. Run the 5 Daily Questions via meta-ads skill
2. Analyze results for patterns
3. Flag bleeders (CTR < 1%, frequency > 3.5)
4. Flag winners (top CTR, low CPC)
5. Check for creative fatigue (CTR declining day-over-day)
6. Present summary with recommendations
7. Wait for approval before any actions

On-Demand Reports

User: "Show me performance by age and gender"
→ Run custom report with breakdowns
→ Interpret results in context of benchmarks

User: "Any ads bleeding money?"
→ Run bleeders report
→ Flag specific ads with reasoning
→ Recommend pause (wait for approval)

Generating Copy

User: "Write copy for this image" (attaches ad creative)
→ Analyze the image (visual style, on-image text, concept, angle)
→ Load brand voice from workspace/brand/voice-profile.md if available
→ Cross-reference account performance data for winning patterns
→ Generate 3-5 headline + body variants matched to the specific image
→ Output in asset_feed_spec format ready for upload

Read the full file on GitHub · 136 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

1mo ago First seen · 136 lines · 1,041 tokens per session scan A 71bb463ea246

Subscribe to this mod's changes

meta-ads-kit AGENTS.md is an instructions file published in the GitHub repository TheMattBerman/meta-ads-kit (341 stars, last pushed 4mo ago), licensed MIT. It adds 1,041 tokens to every session, about $0.0042 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Marketing and SEO

vscode buildNext.instructions.md

Working notes and architecture documentation for the new esbuild-based build system in build/next. Use when making changes to the new build pipeline (transpile/bundle commands, NLS plugin, source-map handling, resource copying, or self-hosting watch tasks).

microsoft/vscode · 9,715 tokens

meta-ads-kit: Instructions file for Codex