braze

braze is a cursor rule for Cursor from thatrebeccarae/claude-marketing. It costs 53 tokens per session (3,590 once invoked), scanned A, original, MIT.

A guidance set for Braze, a customer-engagement platform used to send targeted messages such as email, push notifications, SMS, and in-app messages. It covers campaigns, Canvases (automated message journeys), audiences, and customer data design.

In plain words
What is it for?
Use it to audit or design Braze campaigns and Canvases, build audience segments, plan cross-channel messaging, run tests, and review personalization and data connections.
Why use it?
It helps find mistakes in messaging journeys, audience targeting, timing, and campaign structure before they lead to poor delivery or irrelevant messages.

Cursor rule for Cursor

Written for Cursor: a Cursor rule (.mdc).

Good fit Use it to audit or design Braze campaigns and Canvases, build audience segments, plan cross-channel messaging, run tests, and review personalization and data connections.

Compare 6 cursor rules from other repositories ↓
Install with agentmods
npx agentmods add rules/thatrebeccarae/claude-marketing/braze
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for braze

README.md
[![agentmods](https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/braze.svg)](https://agentmods.dev/rules/thatrebeccarae/claude-marketing/braze)
Your own site
<a href="https://agentmods.dev/rules/thatrebeccarae/claude-marketing/braze"><img src="https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/braze.svg" alt="Measured on agentmods" height="20"></a>
Per session 53 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 3,590 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00053 $0.03590
Opus 5 $0.00026 $0.01795
Sonnet 5 $0.00011 $0.00718
Haiku 4.5 $0.00005 $0.00359

Measured 8d ago against content hash 013fed5e5abb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

braze scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

integrations/cursor/braze.mdc · 409 lines

How it starts

The opening of the file, as written. The whole thing — 409 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Braze Customer Engagement Platform

Expert-level guidance for Braze — auditing, building, and optimizing Canvases, campaigns, segments, data architecture, and cross-channel messaging.

Core Capabilities

Canvas Auditing & Design

  • Audit existing Canvases for logic errors, timing issues, and missed opportunities
  • Design multi-step, multi-channel Canvases (email, push, SMS, in-app, Content Cards, webhook)
  • Implement Canvas Flow features: Action Paths, Audience Paths, Experiment Paths, Decision Splits
  • Review entry schedules, exception events, re-eligibility, and rate limiting

Segmentation & Targeting

  • Build segments using Braze's filter system (user attributes, custom events, purchase behavior, engagement)
  • Design segment extensions for complex queries (event property filters, nested AND/OR logic)
  • Implement predictive audiences (Predictive Churn, Predictive Purchases)
  • Connected Audience sync from external CDPs (Segment, mParticle, Amplitude)

Campaign Strategy

  • Plan cross-channel campaigns: email, push, SMS, in-app messages, Content Cards, webhooks
  • A/B and multivariate testing with Intelligent Selection
  • Personalization with Liquid templating, Connected Content, and Catalogs
  • Frequency capping and Intelligent Timing optimization

Data Architecture

  • Design custom event and attribute schemas
  • Implement Currents data export (to Snowflake, BigQuery, S3, Mixpanel)
  • Plan data migration from other platforms (Klaviyo, Iterable, Salesforce MC)
  • API integration patterns (REST API, SDK implementation)

Deliverability & Compliance

  • Email: SPF, DKIM, DMARC, IP warming schedules
  • Push: Token management, provisional authorization, opt-in strategies
  • SMS: Short code vs long code, compliance (TCPA, CTIA), opt-in management
  • GDPR/CCPA data handling and consent management

Key Benchmarks

Metric Good Great Warning
Email Open Rate 20-25% 30%+ <15%
Email Click Rate 2-3% 4%+ <1.5%
Push Open Rate (iOS) 3-5% 7%+ <2%
Push Open Rate (Android) 5-8% 12%+ <3%
In-App Click Rate 15-20% 25%+ <10%
Content Card Click Rate 10-15% 20%+ <5%
SMS Click Rate 8-12% 15%+ <5%
Unsubscribe Rate (email) <0.3% <0.1% >0.5%

Read the full file on GitHub · 409 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 409 lines · 53 tokens per session scan A 013fed5e5abb

Subscribe to this mod's changes

braze is a cursor rule published in the GitHub repository thatrebeccarae/claude-marketing (132 stars, last pushed 3mo ago), licensed MIT. It adds 53 tokens to every session and 3,590 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.