Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
git clone --depth 1 https://github.com/thatrebeccarae/claude-marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/rules/thatrebeccarae/claude-marketing/copywriting-frameworks)<a href="https://agentmods.dev/rules/thatrebeccarae/claude-marketing/copywriting-frameworks"><img src="https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/copywriting-frameworks.svg" alt="Measured on agentmods" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00076 | $0.01745 |
| Opus 5 | $0.00038 | $0.00873 |
| Sonnet 5 | $0.00015 | $0.00349 |
| Haiku 4.5 | $0.00008 | $0.00175 |
Grade A, and why
copywriting-frameworks scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 188 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Copywriting Frameworks
Framework-driven copy for ads, landing pages, emails, and sales pages.
Framework Selection Guide
| Situation | Best Framework | Why |
|---|---|---|
| Short ad copy (social, search) | PAS or AIDA | Compact, hook-driven |
| Landing page hero | 4Ps or BAB | Benefit-focused, drives action |
| Email sequence | QUEST or PAS | Builds momentum across messages |
| Sales page (long-form) | StoryBrand or AIDA | Narrative structure for sustained attention |
| Product description | FAB | Feature-to-benefit translation |
| Cold outreach | BAB or PAS | Quick empathy, clear value |
| CTA buttons and microcopy | Action-Outcome | Specific, benefit-driven action |
Core Frameworks
AIDA — Attention, Interest, Desire, Action
A — ATTENTION: Hook with a bold claim, question, or surprising stat
I — INTEREST: Build curiosity with specifics and proof
D — DESIRE: Make them want the outcome (paint the after-state)
A — ACTION: Clear, specific CTA
Best for: Sales pages, long-form ads, email sequences, landing pages
Example (SaaS landing page):
[A] Your email campaigns are leaving $80K on the table every year.
[I] We analyzed 500 DTC brands and found that 73% are missing at least 3 critical
automated flows — each worth $2K-5K/month in recovered revenue.
[D] Imagine recapturing that revenue automatically, while you sleep. No extra
headcount, no complex setup. Just the flows your customers expect, running
24/7.
[A] Start your free 14-day trial — see your first recovered revenue in 48 hours.
PAS — Problem, Agitate, Solution
P — PROBLEM: Name the pain your audience feels
A — AGITATE: Make the pain vivid and urgent (what happens if they do nothing?)
S — SOLUTION: Present your offer as the relief
Best for: Short ads, social posts, cold emails, landing page headlines
Example (Google Ad):
[P] Wasting ad spend on unqualified clicks?
[A] Every month, the average account wastes 26% of budget on irrelevant search
terms — that is $2,600 per $10K spent, gone.
[S] Our Wasted Spend Audit finds and eliminates waste in 48 hours. Free for
first-time clients.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 7d ago First seen · 188 lines · 76 tokens per session scan A 70ca940666bf
copywriting-frameworks is a cursor rule published in the GitHub repository thatrebeccarae/claude-marketing (132 stars, last pushed 3mo ago), licensed MIT. It adds 76 tokens to every session and 1,745 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other cursor rules, from other repositories
ponytail
Ponytail, lazy senior dev mode. Always pick the simplest solution that works.
angular-20
This rule provides comprehensive best practices and coding standards for Angular development, focusing on modern TypeScript, standalone components, signals, and performance optimizations.
dev-standard
Apache Superset development standards and guidelines for Cursor IDE.
cli-error-handling
CLI command error handling patterns.
prefer-direct-imports-over-module-mocks
Prefer extracting a testable core over vi.mock / vi.resetModules when unit tests need to reach production logic entangled with config, env, or singletons.
control-plane-descriptors
Control plane descriptor and instance implementation patterns.