customer-journey-mapping

customer-journey-mapping is a cursor rule for Cursor from thatrebeccarae/claude-marketing. It costs 50 tokens per session (972 once invoked), scanned A, original, MIT.

A method for mapping the customer journey: the stages people pass through from first learning about a product to recommending it to others.

In plain words
What is it for?
Use it to document customer goals, feelings, touchpoints, pain points, and measurements for awareness, evaluation, purchase, onboarding, retention, and advocacy.
Why use it?
It makes it easier to see where customers struggle, leave, or encounter unnecessary steps across channels such as websites, email, sales, and support.

Cursor rule for Cursor

Written for Cursor: a Cursor rule (.mdc).

Good fit Use it to document customer goals, feelings, touchpoints, pain points, and measurements for awareness, evaluation, purchase, onboarding, retention, and advocacy.

Compare 6 cursor rules from other repositories ↓
Install with agentmods
npx agentmods add rules/thatrebeccarae/claude-marketing/customer-journey-mapping
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-journey-mapping

README.md
[![agentmods](https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/customer-journey-mapping/github.svg)](https://agentmods.dev/rules/thatrebeccarae/claude-marketing/customer-journey-mapping)
Your own site
<a href="https://agentmods.dev/rules/thatrebeccarae/claude-marketing/customer-journey-mapping"><img src="https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/customer-journey-mapping/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-journey-mapping

Your own site · 80×15
<a href="https://agentmods.dev/rules/thatrebeccarae/claude-marketing/customer-journey-mapping"><img src="https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/customer-journey-mapping.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 50 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 972 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00050 $0.00972
Opus 5 $0.00025 $0.00486
Sonnet 5 $0.00010 $0.00194
Haiku 4.5 $0.00005 $0.00097

Measured 10d ago against content hash 5b981a7bb193, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

customer-journey-mapping scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

integrations/cursor/customer-journey-mapping.mdc · 110 lines

How it starts

The opening of the file, as written. The whole thing — 110 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Journey Mapping

Map, analyze, and optimize the full customer journey from first touch to advocacy.

Journey Stages

Stage Customer Goal Key Channels Metrics
Awareness Discover a solution exists SEO, social, ads, PR, referral Impressions, reach, brand searches
Consideration Evaluate options Blog, reviews, comparison, webinar Time on site, pages/session, content downloads
Decision Choose and purchase Pricing page, demo, trial, sales Conversion rate, CAC, time to close
Onboarding Get initial value Welcome email, docs, setup wizard Activation rate, time to value, support tickets
Retention Continue getting value Product, email, success team NRR, usage frequency, NPS
Advocacy Recommend to others Referral, review, community NPS, referral rate, review count

Journey Map Template

For each stage, document:

### [Stage Name]

**Customer goal:** What are they trying to accomplish?
**Emotional state:** How do they feel? (confident, anxious, frustrated, delighted)
**Touchpoints:**
- [Channel 1]: [Specific interaction]
- [Channel 2]: [Specific interaction]

**Pain points:**
- [What causes friction or frustration]

**Opportunities:**
- [How to improve the experience]

**Key metric:** [Primary measurement]
**Drop-off risk:** [What causes people to leave at this stage]

Touchpoint Inventory

Common B2B SaaS Touchpoints

Stage Touchpoint Owner
Awareness Google search result SEO/Content
Awareness LinkedIn ad Paid Media
Awareness Blog post Content
Consideration Product page Marketing
Consideration Case study Marketing
Consideration Demo request form Marketing
Decision Sales demo Sales
Decision Pricing page Product/Marketing
Decision Proposal/contract Sales
Onboarding Welcome email sequence CRM/CS
Onboarding Setup wizard Product
Onboarding First value moment Product
Retention Feature adoption email Product/CRM
Retention QBR/check-in CS
Retention Product updates Product
Advocacy NPS survey CS
Advocacy Referral program Growth
Advocacy Case study request Marketing

Read the full file on GitHub · 110 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 110 lines · 50 tokens per session scan A 5b981a7bb193

Subscribe to this mod's changes

customer-journey-mapping is a cursor rule published in the GitHub repository thatrebeccarae/claude-marketing (134 stars, last pushed 3mo ago), licensed MIT. It adds 50 tokens to every session and 972 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.