facebook-ads

facebook-ads is a cursor rule for Cursor from thatrebeccarae/claude-marketing. It costs 55 tokens per session (1,856 once invoked), scanned A, original, MIT.

A set of guidelines for advertising on Meta’s platforms, including Facebook, Instagram, Messenger, and Audience Network. It covers campaigns, audiences, creative material, and conversion tracking.

In plain words
What is it for?
Use it to audit or plan Meta ad campaigns, choose audiences and objectives, review ad creative, and assess Pixel or Conversions API tracking.
Why use it?
It helps identify problems such as overlapping audiences, worn-out ads, weak tracking, and inefficient budgets. It also organizes campaign choices around outcomes such as leads, sales, traffic, or awareness.

Cursor rule for Cursor

Written for Cursor: a Cursor rule (.mdc). Also seen: positional $N argument.

Good fit Use it to audit or plan Meta ad campaigns, choose audiences and objectives, review ad creative, and assess Pixel or Conversions API tracking.

Compare 6 cursor rules from other repositories ↓
Install with agentmods
npx agentmods add rules/thatrebeccarae/claude-marketing/facebook-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for facebook-ads

README.md
[![agentmods](https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/facebook-ads/github.svg)](https://agentmods.dev/rules/thatrebeccarae/claude-marketing/facebook-ads)
Your own site
<a href="https://agentmods.dev/rules/thatrebeccarae/claude-marketing/facebook-ads"><img src="https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/facebook-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for facebook-ads

Your own site · 80×15
<a href="https://agentmods.dev/rules/thatrebeccarae/claude-marketing/facebook-ads"><img src="https://agentmods.dev/badge/rules/thatrebeccarae/claude-marketing/facebook-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 55 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,856 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00055 $0.01856
Opus 5 $0.00028 $0.00928
Sonnet 5 $0.00011 $0.00371
Haiku 4.5 $0.00006 $0.00186

Measured 9d ago against content hash 8f606bd382e2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

facebook-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

integrations/cursor/facebook-ads.mdc · 146 lines

How it starts

The opening of the file, as written. The whole thing — 146 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads (Facebook & Instagram)

Expert-level guidance for Meta Ads — auditing, building, and optimizing campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Core Capabilities

Campaign Auditing & Optimization

  • Full account audit: structure, objectives, audiences, creative, tracking, attribution
  • Identify creative fatigue, audience overlap, and budget inefficiencies
  • Diagnose performance drops (iOS privacy, audience saturation, creative burnout)
  • Advantage+ Shopping and Advantage+ Audience recommendations

Campaign Objectives (Outcome-Based)

  • Awareness — Reach, brand awareness, video views
  • Traffic — Link clicks, landing page views
  • Engagement — Post engagement, messages, conversions on-platform
  • Leads — Instant Forms, Messenger, website lead gen
  • App Promotion — App installs, app events
  • Sales — Website conversions, catalog sales, Advantage+ Shopping

Audience Strategy

  • Core Audiences — Demographics, interests, behaviors, location
  • Custom Audiences — Website (pixel/CAPI), customer list, app activity, video viewers, engagement
  • Lookalike Audiences — 1-10% based on custom audience seed (value-based LALs preferred)
  • Advantage+ Audience — Meta's AI-driven targeting (audience suggestions as signals, not constraints)
  • Broad targeting — No interests/LAL, rely on creative + pixel data + Meta's ML

Creative Strategy

  • Ad format selection: single image, carousel, video, collection, Instant Experience
  • Creative testing frameworks: concept testing vs iterative testing
  • UGC (user-generated content) integration and creator whitelisting
  • Dynamic Creative Optimization (DCO) vs manual A/B testing
  • Creative fatigue signals and refresh cadence
  • Platform-specific creative (Feed, Stories, Reels, Explore)

Tracking & Attribution

  • Meta Pixel — Standard events, custom events, microdata, aggregated event measurement
  • Conversions API (CAPI) — Server-side tracking for privacy resilience
  • Aggregated Event Measurement (AEM) — iOS 14.5+ handling, 8-event prioritization
  • Attribution settings: 7-day click + 1-day view (default), 1-day click, 28-day click
  • UTM parameter strategy for GA4 cross-reference
  • Conversion lift studies and incrementality testing

Read the full file on GitHub · 146 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 146 lines · 55 tokens per session scan A 8f606bd382e2

Subscribe to this mod's changes

facebook-ads is a cursor rule published in the GitHub repository thatrebeccarae/claude-marketing (133 stars, last pushed 3mo ago), licensed MIT. It adds 55 tokens to every session and 1,856 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.