A Chinese-language content and marketing advisor combining video-production guidance with marketing-psychology knowledge. It routes requests about social-media content, topics, branding, sales, and audience growth to relevant guidance.
A training method for learning content direction and production, especially for short videos and social media. It is intended for beginners as well as people who want to identify gaps in their content skills.
A method for diagnosing stalled audience growth and planning ways to gain more followers. It also covers reviewing performance data and organizing content into series or a posting schedule.
A method for shaping a memorable personal or brand story: who you are, what you say, and how people remember you. In Chinese, IP refers to a recognizable public identity or personal brand.
A Chinese-language guide for deciding how a content account can make money. It covers advertising, pricing, paid knowledge products, and other commercialisation questions.
A topic-planning guide for finding ideas for content, series, and timely subjects. It is designed for creators who make videos or other audience-focused content.
A story-planning method for turning conflict into a complete narrative. It links the main character's goal and obstacles to affected people, consequences, choices, opportunities, and the outcome.
A research and writing method for explaining an already chosen topic in depth. It builds a checkable foundation about facts, evidence, mechanisms, business models, or institutional systems before shaping it into spoken content.
A method for creating or reviewing a strong contrast between two real situations, outcomes, or viewpoints. It checks that the two sides can genuinely be compared and that the contrast is supported by evidence.
A review method for checking whether a course, consultation, service, or business offer is backed by real delivery and evidence. It compares the promise made to users with the work performed, proof available, limits, and motivation to act.
A method for choosing the main structure of a short-video opening and checking whether the later content can support it. It considers the audience, promised result, proof, comparison, objections, and recorded events.
A title-planning method for turning an existing content idea into an outward-facing title. It keeps the topic, the title, and the promise of the content separate, without putting the whole answer in the title.
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