bhag-25year

bhag-25year is a skill for Claude Code, Codex from ace3000chao/book2startup. It costs 0 tokens per session (2,833 once invoked), scanned A, original, MIT.

A guide to setting a BHAG, or Big Hairy Audacious Goal: a long-term direction, usually looking 10 to 25 years ahead.

In plain words
What is it for?
It helps distinguish a long-term guiding ambition from shorter-term targets such as annual goals or quarterly priorities.
Why use it?
It helps a company keep a clear sense of direction when detailed plans become uncertain or outdated.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps distinguish a long-term guiding ambition from shorter-term targets such as annual goals or quarterly priorities.

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Install with agentmods
npx agentmods add skills/ace3000chao/book2startup/bhag-25year
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ace3000chao/book2startup --skill bhag-25year
Clone the repo
git clone --depth 1 https://github.com/ace3000chao/book2startup

Made for: Claude Code, Codex.

Wrote this? Show the measurements

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README.md
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Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,833 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.02833
Opus 5 $0.00000 $0.01417
Sonnet 5 $0.00000 $0.00567
Haiku 4.5 $0.00000 $0.00283

Measured 9d ago against content hash 13bc0b01f6a7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

bhag-25year scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ScalingUp-skills/bhag-25year/SKILL.md · 174 lines

How it starts

The opening of the file, as written. The whole thing — 174 lines — stays where its author put it; the contents beside it link to each section on GitHub.

BHAG 25 Year(BHAG必须是25年不移的地标)

R — 原文 (Reading)

"Everything in between this quarter and the next 10 to 25 years is a WAG: a wild-ankle guess! There are no straight lines in nature or business."

— Verne Harnish, Scaling Up, 第1章 Overview


I — 方法论骨架 (Interpretation)

BHAG(Big Hairy Audacious Goal)是James Collins在《Built to Last》中提出的概念,Harnish在Scaling Up中进一步强调其在Scaling中的核心地位。

什么是BHAG? BHAG是一个10-25年的方向性地标,而非1-3年的具体目标。它回答的是"我们要成为什么样的公司",而非"我们要完成什么任务"。

BHAG的本质特征:

  1. 时间跨度:10-25年 — 足够长以至于没人能精确规划路径,因此中间所有计划都是"WAG"(Wild Ass Guess,野生猜测)
  2. 方向性而非数字性 — BHAG不是"营收100亿"而是"让每个中国家庭享受智能生活"
  3. 激励性而非考核性 — BHAG是用来激发热情的,不是用来扣奖金的

BHAG与OKR的区别:

维度 BHAG OKR
时间跨度 10-25年 季度/年
精确度 定性方向 定量目标
功能 激励/对齐 执行/追踪
失败后果 不考核 关联绩效

核心洞察: Harnish说"中间的一切都是WAG"——这不是悲观,而是承认不确定性。BHAG的价值不在于"能否实现",而在于"能否持续指明方向"。就像地平线上的北极星:你永远走不到,但它让你不迷路。

长期愿景与短期执行的桥梁: BHAG → 10年WAG → 5年WAG → 3年BHAG校准 → 年度OKR → 季度Priority


A1 — 书中的应用 (Past Application)

案例 1: Microsoft 的 "A PC on every desk" BHAG

  • 问题: 1980年代微软需要一个足够激动人心的长期方向
  • 方法论的使用: Bill Gates设定BHAG:"A computer on every desk, in every home"(每张桌子上、每个家庭中都有一台电脑)
    • 当时电脑是大型机时代的稀有物,这个目标被嘲笑为妄想
    • 但BHAG本身不需要被所有人相信——它只需要核心团队认同
  • 结论: BHAG的"妄想性"是其价值的证明——如果所有人都觉得合理,它可能不够激励人心
  • 结果: 1999年基本实现,BHAG驱动了微软20年的高速增长

案例 2: 某新能源企业的BHAG校准

  • 问题: 公司制定了"2030年营收1000亿"的量化BHAG,但团队普遍认为是"老板的数字",缺乏共鸣
  • 方法论的使用: 将量化BHAG转化为定性BHAG:"让人人都用得起清洁能源"
    • 量化指标(1000亿)降格为战略KPIs而非BHAG本身
    • 重新设计了从BHAG到年度OKR的传导路径
  • 结论: BHAG必须是方向性的,量化目标会破坏BHAG的激励功能
  • 结果: 员工调研中"对公司的长期方向感到兴奋"的比例从23%提升至61%

案例 3: 某消费品牌的"25年地标"案例

  • 问题: 每年定目标时团队质疑"为什么要这么做",年度目标变成讨价还价的博弈
  • 方法论的使用: 设计三层目标体系:
    • BHAG(2025-2050):"成为全球最具影响力的东方美学品牌"
    • 5年路径(2025-2030):"从区域品牌到全国领先品牌"
    • 年度OKR:由BHAG和5年路径导出,而非独立生成
  • 结论: BHAG是"为什么"的答案,解决了年度目标缺乏意义的根本问题
  • 结果: 团队在年度OKR讨论时开始引用BHAG作为论据,自我驱动力显著增强

A2 — 触发场景 (Future Trigger) ★

用户会在什么情境下需要这个 skill?

  1. 企业缺乏真正的BHAG或BHAG太空洞 — "成为中国领先的XX公司"这类BHAG无法激励团队,需要区分愿景陈述和真正的BHAG
  2. BHAG和OKR混为一谈 — 把BHAG写成"三年内营收X亿"(实际应该是OKR),或把年度目标当BHAG
  3. 团队对年度目标缺乏方向感 — OKR完成了但不知道对BHAG有什么贡献,战略执行变成数字游戏
  4. BHAG制定了但中途动摇 — 遇到市场变化或困难时开始怀疑BHAG,需要重新理解BHAG作为"方向"而非"承诺"的意义
  5. 从创始人个人愿景向组织愿景过渡 — 创业初期是"老板的愿景",需要转化为组织共享的BHAG

Read the full file on GitHub · 174 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 174 lines · 0 tokens per session scan A 13bc0b01f6a7

Subscribe to this mod's changes

bhag-25year is a skill published in the GitHub repository ace3000chao/book2startup (80 stars, last pushed 4mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 2,833 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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