ecommerce-funnel-optimizer

ecommerce-funnel-optimizer is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 106 tokens per session (4,549 once invoked), scanned A, original, MIT.

A framework for planning and improving an e-commerce advertising funnel from first product discovery through purchase and follow-up. It covers prospecting, retargeting, product catalog ads, budgets, and return-on-ad-spend targets.

In plain words
What is it for?
Designing full-funnel campaigns, choosing retargeting windows, setting stage-specific ROAS targets, recovering abandoned carts, analysing products, and planning seasonal activity.
Why use it?
It replaces disconnected campaign decisions with clear roles for each stage of the customer journey. It helps analyse results beyond a single platform's reported return.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 17 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Designing full-funnel campaigns, choosing retargeting windows, setting stage-specific ROAS targets, recovering abandoned carts, analysing products, and planning seasonal activity.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/ecommerce-funnel-optimizer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill ecommerce-funnel-optimizer
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 17 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ecommerce-funnel-optimizer

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ecommerce-funnel-optimizer.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ecommerce-funnel-optimizer)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ecommerce-funnel-optimizer"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ecommerce-funnel-optimizer.svg" alt="Measured on agentmods" height="20"></a>
Per session 106 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,549 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00106 $0.04549
Opus 5 $0.00053 $0.02275
Sonnet 5 $0.00021 $0.00910
Haiku 4.5 $0.00011 $0.00455

Measured 7d ago against content hash b90189338f8e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-07, from the pricing page.

Security

Grade A, and why

ecommerce-funnel-optimizer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/ecommerce-funnel-optimizer/SKILL.md · 420 lines

How it starts

The opening of the file, as written. The whole thing — 420 lines — stays where its author put it; the contents beside it link to each section on GitHub.

E-Commerce Funnel Optimizer

Purpose

Guide advertisers through building, analyzing, and optimizing a full-funnel e-commerce advertising strategy across multiple platforms. Move from single-channel ROAS chasing to a system where each platform and campaign tier has a defined role, target, and measurement approach.

When to Use This Skill

Invoke when user mentions:

  • Funnel design: "How do I structure my e-commerce funnel?"
  • Retargeting: "What retargeting windows should I use?"
  • Catalog Ads: "How do I set up Advantage+ Catalog Ads / dynamic product ads?"
  • ROAS targets: "What ROAS should I target for prospecting vs retargeting?"
  • Cart abandonment: "How do I recover abandoned carts with ads?"
  • Product-level analysis: "Which products should I push in ads?"
  • Seasonal strategy: "How do I adjust my funnel for Black Friday / Q4?"
  • AOV optimization: "How do I increase average order value through ads?"

Part 1: Full Funnel Architecture

The E-Commerce Ad Funnel

STAGE 1: DISCOVERY (Top of Funnel)
│  Goal: Introduce products to new audiences
│  Platforms: TikTok, Meta (Broad/Lookalike), YouTube
│  KPIs: CPM, Reach, Thumbstop Rate, CTR
│  Budget: 30-40% of total
│
STAGE 2: CONSIDERATION (Middle of Funnel)
│  Goal: Educate, build desire, showcase product range
│  Platforms: Meta (Interest/Engagement), Google Shopping, Pinterest
│  KPIs: CTR, Add to Cart Rate, Cost per Add to Cart
│  Budget: 15-25% of total
│
STAGE 3: CART & PURCHASE (Bottom of Funnel)
│  Goal: Convert intent into transactions
│  Platforms: Google Search (Brand + Product), Meta Advantage+ Catalog Ads, Google Shopping
│  KPIs: ROAS, CPA, Conversion Rate
│  Budget: 25-35% of total
│
STAGE 4: RETENTION & UPSELL (Post-Purchase)
│  Goal: Repeat purchases, cross-sell, increase LTV
│  Platforms: Meta Custom Audiences, Google RLSA, Email
│  KPIs: Repeat Purchase Rate, LTV, ROAS on existing customers
│  Budget: 10-15% of total

Platform Roles in the Funnel

Read the full file on GitHub · 420 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 420 lines · 106 tokens per session scan A b90189338f8e

Subscribe to this mod's changes

ecommerce-funnel-optimizer is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 9d ago), licensed MIT. It adds 106 tokens to every session and 4,549 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

ecommerce-analysis

Revenue, conversion rate, AOV, and funnel drop-off using GA4 ecommerce events.

surendranb/google-analytics-mcp · 22 tokens

sealeap-amazon-apparel-lifecycle-ads

A playbook for planning advertising on Amazon US for clothing products, using an ASIN lifecycle. An ASIN is Amazon's product identifier; the lifecycle describes whether a product is new, growing, mature, declining, or seasonal.

xjli360/sealeap-amazon-ad-skills · 167 tokens

sealeap-amazon-listing-optimizer

Audit, diagnose, rewrite, creatively brief, test, and safely prepare updates for Amazon product detail pages using live marketplace and product-type requirements, verified product facts, Brand Analytics, Search Query Performance, Ads search terms, customer feedback, competitor observations, and optional third-party…

xjli360/sealeap-amazon-ad-skills · 147 tokens

sealeap-amazon-ca-apparel-ads

An Amazon Canada advertising planning guide for apparel products such as coats and underwear. It combines product life-cycle stages, seasonal timing, English and French search coverage, account evidence, profitability, and inventory considerations.

xjli360/sealeap-amazon-ad-skills · 158 tokens

sealeap-amazon-prime-day-planning

A planning guide for Amazon Prime Day advertising based on authorized historical advertising insight records. Amazon Prime Day is a large, time-limited shopping event, and the guide keeps benchmarks tied to their marketplace, product, audience, and time period.

xjli360/sealeap-amazon-ad-skills · 132 tokens

sealeap-amazon-uk-apparel-ads

A skill for diagnosing and planning Amazon UK advertising for clothing and closely related accessories. It considers UK shoppers, seasons, product life stages, advertising data, inventory, returns, and compliance checks.

xjli360/sealeap-amazon-ad-skills · 176 tokens