Reads page analytics and click data from Humblytics, generates A/B test hypotheses with element selectors, and launches no-code split tests via the Humblytics MCP. Use when creating A/B tests, split tests, multivariate tests, or when you need to test headlines, CTAs, layouts, or pricing. Triggers: A/B test, split…
Expert in paid advertising across Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and YouTube. Specializes in ad ideation, creative concepting, copywriting, audience targeting, campaign structure, and performance optimization. Use when creating ad campaigns, writing ad copy, designing audience targeting…
Revenue attribution specialist that connects Meta Ads, Google Ads, and Stripe revenue to show which campaigns actually pay back. Generates campaign-level ROAS breakdowns with waste detection and budget reallocation recommendations. Use when analyzing ad ROI, finding wasted ad spend, comparing channel performance, or…
Use AgentDiff trace context during development and review. Use when editing traced files, preparing PR summaries, reviewing agent-authored code, or when the user asks about why a file changed, attribution, intent, files read, or AgentDiff context.
Use atrib as the verifiable substrate for memory, reasoning, and getting sharper over time, not as instrumentation that observes you from the outside. atrib gives the agent two cognitive verbs: attest (write: sign an observation, mark a past record's importance, or supersede a prior position) and recall (read: look up…
This skill should be used when the user asks to "choose an attribution model", "compare DDA vs last-click", "configure attribution windows", or mentions "cross-channel attribution", "first-click vs position-based", or "GA4 model comparison". Do NOT use for: conversion import to Google Ads (use ga4-conversion-import)…
This skill should be used when the user asks to "export GA4 to BigQuery", "query raw GA4 event data", "set up BigQuery linking", or mentions "GA4 data warehouse", "BigQuery dashboard", or "unsampled GA4 data". Do NOT use for: GA4 Data API reporting (use ga4-api-reporting), standard GA4 UI reports (use…
This skill should be used when the user asks to "configure channel groupings", "create custom channel groups", "fix source/medium mapping", or mentions "branded vs non-branded traffic", "default channel groups", or "affiliate tracking channels". Do NOT use for: UTM parameter setup (use ga4-cross-platform-tracking)…
See how your tracking links are performing — views, installs, app opens, and revenue. Get an overview, find your top links, or drill into a specific link's stats by date range and platform. Use when the user asks about link performance, traffic, metrics, or analytics.
Group deep links into campaigns to track marketing efforts as a whole — create campaigns, list them with aggregated metrics (views, opens, installs, revenue), and archive old ones. Use when the user wants to organize links by campaign, see campaign-level performance, or clean up old campaigns.
Set up a new mobile app project in Grovs — create an instance, configure iOS Universal Links or Android App Links, and set redirect behavior so your tracking links work out of the box. Use when the user wants to create a new app, project, or start using Grovs.
Turn a month of ad exports into a client-ready performance report - the numbers, a written explanation of what changed and why, and an honest note on what the numbers can be trusted for. Use this whenever someone needs to report ad performance to a client or a boss, prepare a monthly or weekly marketing report…
Verify whether the purchases your ad platform reports actually exist in your store, and produce a client-ready reconciliation report. Use this whenever someone questions their ad numbers, wonders if their ROAS is real, says their Meta/Google/TikTok conversions do not match Shopify or Stripe, sees a ROAS that feels too…