google-ads-conversion-tracking-debugger

google-ads-conversion-tracking-debugger is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 98 tokens per session (1,470 once invoked), scanned A, original, MIT.

A troubleshooting guide for Google Ads conversion tracking, the system that records actions such as purchases or lead submissions after an ad interaction. It covers missing or duplicated conversions, tags that do not fire, and differences between Google Ads and Google Analytics 4.

In plain words
What is it for?
Use it to investigate missing or duplicate conversions, check Google Tag or Google Tag Manager firing, diagnose GCLID issues, and compare Google Ads with GA4 totals.
Why use it?
It provides a structured way to find why reported conversions are absent, repeated, or different between tools. This reduces guesswork when checking tags, settings, and attribution timing.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to investigate missing or duplicate conversions, check Google Tag or Google Tag Manager firing, diagnose GCLID issues, and compare Google Ads with GA4 totals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-conversion-tracking-debugger
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-conversion-tracking-debugger

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-conversion-tracking-debugger

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-debugger.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 98 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,470 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00098 $0.01470
Opus 5.5 $0.00039 $0.00588
Sonnet 5.5 $0.00020 $0.00294
Haiku 4.5 $0.00010 $0.00147

Measured 1mo ago against content hash 1ff0d704e511, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-conversion-tracking-debugger scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-conversion-tracking-debugger/SKILL.md · 184 lines

How it starts

The opening of the file, as written. The whole thing — 184 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Tracking Debugger

Systematic troubleshooting guide for Google Ads conversion tracking issues. Use the diagnostic flow below to quickly identify root causes, then follow the detailed decision trees in the references.

Quick Diagnosis Flow

WHAT IS THE PROBLEM?
│
├─► [A] Conversions NOT appearing
│   ├── Timing check: Wait 24-48 hours before debugging
│   ├── Check: Google Ads → Goals → Conversions → Status column
│   │   ├── "Inactive" → Tag not found on site
│   │   ├── "Unverified" → Setup incomplete
│   │   └── "No recent conversions" → Tag found but not firing
│   ├── Verify tag: Chrome DevTools → Network → filter "googleads"
│   └── Detailed steps: See references/decision-trees.md Section 1
│
├─► [B] Too MANY conversions (duplicates)
│   ├── Add unique transaction_id to conversion tag
│   ├── Set Count: "One" for leads, "Every" for purchases
│   ├── Check for duplicate tags (GTM + hardcoded)
│   └── Detailed steps: See references/decision-trees.md Section 2
│
├─► [C] Numbers DON'T MATCH (GA4 vs Ads)
│   ├── 10-30% difference = NORMAL (different attribution models)
│   ├── Align attribution windows for comparison
│   ├── Compare "All Conversions" column in Google Ads
│   └── Detailed steps: See references/decision-trees.md Section 3
│
├─► [D] Enhanced Conversions not working
│   ├── Check user_data object in dataLayer
│   ├── Verify consent: ad_user_data = "granted"
│   ├── Validate SHA-256 hash format (if pre-hashed)
│   ├── Wait 48-72 hours for status update
│   └── Detailed steps: See references/decision-trees.md Section 4
│
├─► [E] Offline conversion import failing
│   ├── Validate GCLID format and age (< 90 days)
│   ├── Check timestamp timezone (must match account)
│   ├── Verify conversion action name matches exactly
│   ├── Handle partial failures via error report
│   └── Detailed steps: See references/decision-trees.md Section 5
│
└─► [F] Tag/Pixel firing issues
    ├── Check JS console for errors
    ├── Verify GTM container is published
    ├── Test trigger conditions in GTM Preview
    ├── Remove duplicate implementations
    └── Detailed steps: See references/decision-trees.md Section 6

Read the full file on GitHub · 184 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 184 lines · 98 tokens per session scan A 1ff0d704e511

Subscribe to this mod's changes

google-ads-conversion-tracking-debugger is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 98 tokens to every session and 1,470 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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