google-ads-performance-troubleshooter

google-ads-performance-troubleshooter is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 86 tokens per session (1,720 once invoked), scanned A, original, MIT.

A troubleshooting guide for diagnosing Google Ads performance problems. It follows possible causes of falling conversions, rising cost per acquisition, lower return on ad spend, or fewer impressions and clicks.

In plain words
What is it for?
Use it to investigate conversion drops, cost increases, impression declines, tracking failures, landing-page issues, and budget or bidding problems.
Why use it?
It separates tracking, website, traffic, bidding, budget, competition, and seasonality problems before suggesting a fix. This prevents changing campaign settings without first finding the cause.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to investigate conversion drops, cost increases, impression declines, tracking failures, landing-page issues, and budget or bidding problems.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-performance-troubleshooter
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-performance-troubleshooter

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-performance-troubleshooter

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-performance-troubleshooter.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 86 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,720 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00086 $0.01720
Opus 5.5 $0.00034 $0.00688
Sonnet 5.5 $0.00017 $0.00344
Haiku 4.5 $0.00009 $0.00172

Measured 1mo ago against content hash eed002182f46, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-performance-troubleshooter scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-performance-troubleshooter/SKILL.md · 199 lines

How it starts

The opening of the file, as written. The whole thing — 199 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Performance Troubleshooter

Systematic guide for diagnosing and resolving Google Ads performance problems. Start with the quick diagnosis below, then follow the detailed decision trees in references.

Quick Diagnosis Guide

WHAT PROBLEM DO YOU HAVE?
│
├─► CONVERSIONS DROPPED
│   ���── Check 1: Is tracking intact? (tag firing, consent mode)
│   ├── Check 2: Have clicks dropped? (traffic issue vs conversion rate)
│   ├── Check 3: Landing page changed? (speed, mobile, form broken)
│   ├── Check 4: Traffic quality changed? (search terms, device mix)
│   ├── Check 5: Competition/seasonality? (Auction Insights)
│   └── Detailed tree: See references/decision-trees.md "Conversion Drop Diagnosis"
│
├─► CPA INCREASED / ROAS DECREASED
│   ├── Check: Is conversion volume stable? (CPA up with same volume = bid issue)
│   ├── Check: New keywords/audiences? (lower intent traffic diluting efficiency)
│   ├── Check: Auction competition? (competitor CPCs rising)
│   ├── Check: Smart Bidding learning? (recent strategy change = 2-week volatility)
│   └── Detailed tree: See references/decision-trees.md "Efficiency Degradation"
│
├─► IMPRESSIONS / CLICKS DROPPED
│   ├── Check: Budget sufficient? (Limited by budget status)
│   ├── Check: Impression Share Lost (Budget vs Rank)
│   ├── Check: Ad disapprovals? (Policy violations)
│   ├── Check: Keyword status? (Low search volume, below first page bid)
│   └── Detailed tree: See references/decision-trees.md "Volume Decline"
│
├─► NO DELIVERY (0 impressions)
│   ├── Check: Campaign/ad group/ad enabled?
│   ├── Check: Budget > €0 and not exhausted?
│   ├── Check: Targeting not too narrow?
│   ├── Check: Negative keywords blocking all traffic?
│   └── Detailed tree: See references/decision-trees.md "Delivery Problems"
│
├─► QUALITY SCORE DROPPED
│   ├── Check: Expected CTR (ad relevance vs competition)
│   ├── Check: Ad Relevance (keyword-to-ad alignment)
│   ├── Check: Landing Page Experience (speed, relevance, mobile)
│   └── Detailed tree: See references/decision-trees.md "Quality Score"
│
└─► SMART BIDDING NOT WORKING
    ├── Check: Sufficient conversions? (Min 30/month for tCPA, 50 for tROAS)
    ├── Check: Learning period? (2 weeks after changes)
    ├── Check: Targets realistic? (not > 20% from actual performance)
    ├── Check: Conversion lag? (report may not yet show recent conversions)
    └── Detailed tree: See references/decision-trees.md "Bidding Problems"

Read the full file on GitHub · 199 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 199 lines · 86 tokens per session scan A eed002182f46

Subscribe to this mod's changes

google-ads-performance-troubleshooter is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 86 tokens to every session and 1,720 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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