google-ads-pmax-asset-group-optimizer

Performance Max Asset Group Optimizer

Complete guide for optimizing Performance Max asset groups — from structure and audience signals to creative testing and feed optimization.

Asset group count decision guide in references/decision-trees.md.

MCP Tool Integration

STEP 1: PMax campaign performance overview
google_ads_run_gaql(query="
  SELECT campaign.name, campaign.status,
    metrics.cost_micros, metrics.conversions,
    metrics.cost_per_conversion, metrics.conversions_value
  FROM campaign
  WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
    AND campaign.status = 'ENABLED'
    AND segments.date DURING LAST_30_DAYS
  ORDER BY metrics.cost_micros DESC
")

STEP 2: Asset group performance
google_ads_run_gaql(query="
  SELECT campaign.name, asset_group.name, asset_group.status,
    metrics.impressions, metrics.clicks, metrics.conversions,
    metrics.cost_micros, metrics.cost_per_conversion
  FROM asset_group
  WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
    AND segments.date DURING LAST_30_DAYS
  ORDER BY metrics.cost_micros DESC
")

STEP 3: Search terms (v21+)
google_ads_run_gaql(query="
  SELECT campaign.name, search_term_view.search_term,
    metrics.impressions, metrics.clicks,
    metrics.conversions, metrics.cost_micros
  FROM search_term_view
  WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
    AND segments.date DURING LAST_30_DAYS
  ORDER BY metrics.cost_micros DESC
  LIMIT 100
")

STEP 4: Ad network type breakdown (v22+)
google_ads_run_gaql(query="
  SELECT campaign.name, segments.ad_network_type,
    metrics.impressions, metrics.clicks,
    metrics.conversions, metrics.cost_micros
  FROM campaign
  WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
    AND segments.date DURING LAST_30_DAYS
")

Asset Group Structure

Structuring Options