meta-bid-strategy-selector

meta-bid-strategy-selector is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 95 tokens per session (2,953 once invoked), scanned A, original, MIT.

A decision guide for choosing how Meta Ads bids should be controlled, from seeking the most results to setting cost, bid, or return-on-ad-spend targets. A bid is the amount or target used to compete for an ad impression.

In plain words
What is it for?
Use it to compare lowest-cost, cost-cap, bid-cap, and return-on-ad-spend goal strategies for Meta campaigns.
Why use it?
It helps match bidding settings to goals such as sales volume, cost limits, or profitability instead of choosing a strategy without enough context.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to compare lowest-cost, cost-cap, bid-cap, and return-on-ad-spend goal strategies for Meta campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill meta-bid-strategy-selector
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-bid-strategy-selector

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-bid-strategy-selector

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-bid-strategy-selector.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 95 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,953 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00095 $0.02953
Opus 5.5 $0.00038 $0.01181
Sonnet 5.5 $0.00019 $0.00591
Haiku 4.5 $0.00010 $0.00295

Measured 1mo ago against content hash 21f9c73ce602, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-bid-strategy-selector scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/meta-bid-strategy-selector/SKILL.md · 405 lines

How it starts

The opening of the file, as written. The whole thing — 405 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Bid Strategy Selector

Advisor for selecting the optimal Meta Ads bid strategy based on goals, budget, and account situation.

Quick Selection Guide

WHAT IS YOUR PRIMARY GOAL?
│
├─► Maximum volume (leads/sales)
│   └─► LOWEST COST (Highest Volume)
│
├─► Keep CPA under control
│   └─► COST CAP
│
├─► Strict margin requirements
│   └─► BID CAP
│
└─► Profitability focus (e-commerce)
    └─► ROAS GOAL (Minimum ROAS)

Bid Strategy Overview

Strategy Control Risk Best For Min. Data
Lowest Cost None Low Beginners, volume Little
Cost Cap CPA target Medium CPA constraints 50+ conv/week
Bid Cap Max bid High Competitive niches 100+ conv/week
ROAS Goal Min ROAS Medium Profitability 50+ conv/week + CAPI

Lowest Cost (Highest Volume)

How It Works

Meta gets as many results as possible within your budget, without a CPA limit.

When to Use

  • New accounts with little historical data
  • Learning phase (first 2-4 weeks)
  • Volume more important than efficiency
  • Unsure about realistic CPA targets
  • Brand awareness campaigns

When NOT to Use

  • Strict CPA requirements
  • Limited budget with margin pressure
  • Competitive auctions where CPA can spike

Setup

Campaign Settings:
├── Budget optimization: Advantage Campaign Budget or Ad Set Budget
├── Bid strategy: Highest Volume
├── No cost controls: Leave empty
└── Conversion goal: Select optimization event

Expectations

  • CPA fluctuates day-to-day
  • AI optimizes for volume, not efficiency
  • Best baseline for new campaigns

Cost Cap

How It Works

Meta keeps average CPA around your target. May temporarily exceed but balances over time.

When to Use

  • Known target CPA (from historical data)
  • Lead gen with fixed lead value
  • E-commerce with known break-even CPA
  • Scaling while monitoring efficiency

When NOT to Use

  • No idea of realistic CPA
  • Cap set too low (delivery stops)
  • New accounts without benchmarks

Read the full file on GitHub · 405 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 405 lines · 95 tokens per session scan A 21f9c73ce602

Subscribe to this mod's changes

meta-bid-strategy-selector is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 95 tokens to every session and 2,953 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.