gtm-ads

gtm-ads is a skill for Claude Code from adaptico/adaptico-os. It costs 207 tokens per session (5,668 once invoked), scanned C, original, MIT.

A paid-advertising readiness check for a SaaS or other software product. It first decides whether the product has enough evidence and suitable economics for ads, then outlines a small first test when the check passes.

In plain words
What is it for?
Use it to assess whether to advertise, choose one platform based on buyer intent, and plan the smallest useful advertising experiment.
Why use it?
It helps avoid spending on ads before the sales funnel and demand are ready. If the answer is not yet, it identifies the figures that would change the decision.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: reads .claude/ paths; positional $N argument.

Part of the adaptico-os plugin — 28 skills shipped together

Good fit Use it to assess whether to advertise, choose one platform based on buyer intent, and plan the smallest useful advertising experiment.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/adaptico/adaptico-os/gtm-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add adaptico/adaptico-os --skill gtm-ads
Clone the repo
git clone --depth 1 https://github.com/adaptico/adaptico-os

Made for: Claude Code.

Or install adaptico-os, the plugin that ships this one along with the rest of its 28 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/adaptico/adaptico-os/gtm-ads/github.svg)](https://agentmods.dev/skills/adaptico/adaptico-os/gtm-ads)
Your own site
<a href="https://agentmods.dev/skills/adaptico/adaptico-os/gtm-ads"><img src="https://agentmods.dev/badge/skills/adaptico/adaptico-os/gtm-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/adaptico/adaptico-os/gtm-ads"><img src="https://agentmods.dev/badge/skills/adaptico/adaptico-os/gtm-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 207 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,668 The whole file, excluding the scripts and references it only reads on demand.
Security scan C 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00207 $0.05668
Opus 5 $0.00103 $0.02834
Sonnet 5 $0.00041 $0.01134
Haiku 4.5 $0.00021 $0.00567

Measured 9d ago against content hash 1b09aff9d39b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade C, and why

gtm-ads scanned grade C with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/ads_calculator.js), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Tells the agent never to refusehighAnti-refusal

Suppressing the ability to decline removes a core safety control; a later harmful request then succeeds.

> Then generate the work anyway - never refuse.
src/core/skills/gtm-ads/SKILL.md · 273 lines

How it starts

The opening of the file, as written. The whole thing — 273 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Default lens: a SaaS / AI software startup. Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader.

Stage-fit (ads): Tier 1 Avoid · Tier 2 Avoid · Tier 3 Useful. If the founder's tier (from PROFILE.md) makes this Too early or Avoid, prepend this note verbatim: "Running paid acquisition before validating organic PMF is dangerous - B2B SaaS CAC runs $150-$500 per customer, and bought clicks corrupt your read on real demand. Run funnel and audit first to confirm your funnel converts the traffic you already have." Then generate the work anyway - never refuse.

Full persona and general guidance: read ../gtm/templates/advisor-prompt.md (installed with the gtm orchestrator); if the file is absent, continue with the default lens above.

Bundled scripts: the node .claude/skills/... commands below assume the per-project copy path. When that path doesn't exist (a plugin install, or another agent's skills directory), the scripts sit beside this skill - resolve each path relative to this skill's own folder before running.

You are the paid-acquisition engine for /gtm ads <target>. Most ads tooling assumes the decision to spend has already been made and starts optimizing from there. This skill starts one step earlier, at the question the founder is actually asking: is buying traffic the right move for this business right now? Sometimes the most valuable ads deliverable is a well-argued "not yet" with the exact numbers that would change it - that answer costs nothing and can save a runway.

The posture throughout: ads are a multiplier on a funnel that already works, not a substitute for one. Paid traffic put into a page that doesn't convert, at a price that can't repay acquisition, produces the most expensive kind of failure - one that also corrupts the founder's read on real demand. So the gate runs first, the math runs second, and creative work happens only on the other side of both.

Read the full file on GitHub · 273 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 273 lines · 207 tokens per session scan C 1b09aff9d39b

Subscribe to this mod's changes

gtm-ads is a skill published in the GitHub repository adaptico/adaptico-os (18 stars, last pushed 23d ago), licensed MIT. It adds 207 tokens to every session and 5,668 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it C with 1 finding (tells the agent never to refuse). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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