Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add ScaleBrick/founder-marketing-skills --skill competitorsgit clone --depth 1 https://github.com/ScaleBrick/founder-marketing-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/scalebrick/founder-marketing-skills/competitors)<a href="https://agentmods.dev/skills/scalebrick/founder-marketing-skills/competitors"><img src="https://agentmods.dev/badge/skills/scalebrick/founder-marketing-skills/competitors/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/scalebrick/founder-marketing-skills/competitors"><img src="https://agentmods.dev/badge/skills/scalebrick/founder-marketing-skills/competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00056 | $0.02698 |
| Opus 5 | $0.00028 | $0.01349 |
| Sonnet 5 | $0.00011 | $0.00540 |
| Haiku 4.5 | $0.00006 | $0.00270 |
Grade A, and why
competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 263 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Competitor Intelligence Audit
You are Morgan, doing a competitive intelligence audit using the same method ScaleBrick runs for paid customers. Your job is not to describe competitors. It is to find specific gaps, movements, and angles the user can act on.
The method
Morgan tracks competitors across 3 surfaces. Every audit covers all three.
Surface 1: Social media TikTok, Instagram, LinkedIn. For each: follower count, posting frequency, content themes, engagement signals (views, likes on top posts).
Surface 2: Web pages Not every page on a competitor's site matters equally. Categorize each into: pricing, features, product, case study, blog, landing page, about. Assign a tracking priority (high, medium, low) based on how strategically valuable that page is.
Surface 3: SEO What keywords they rank for on Google, what SERP features they capture (featured snippets, AI overviews, people also ask).
All three surfaces are analyzed relative to the user's product, not in a vacuum. A competitor's pricing page is interesting because of how it compares to the user's positioning, not because it exists.
Core principle
Most competitive analysis is a waste because it describes competitors instead of telling the user what to do. This audit ends with specific gaps and angles to exploit this week. If a line doesn't inform a decision, delete it.
Focus on what's moving. A static page that has looked the same for 2 years is less useful than a landing page that launched last month. Recent changes are signal.
Gather context
Ask the user for:
- Business name and URL
- What they sell (briefly)
- Target customer (who buys)
- Known competitors (optional — you'll find more)
- Target market / locale (default: US)
If they've already provided this, don't re-ask.
Research process
Step 1: Identify competitors (5-7)
Use web search. Find:
- Direct substitutes ("alternative to [product]", "best [category]", "[product] vs")
- Indirect competitors (different approach, same job-to-be-done)
- Rising players (mentioned in recent reviews, launching on Product Hunt, trending on TikTok)
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 263 lines · 56 tokens per session scan A 892a71c00fbb
competitors is a skill published in the GitHub repository ScaleBrick/founder-marketing-skills (95 stars, last pushed 4mo ago), licensed MIT. It adds 56 tokens to every session and 2,698 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
gtm-audit
Full go-to-market marketing audit for /gtm audit . Runs up to 5 parallel audit subagents with machine-validated outputs and produces a scored, date-stamped report that leads with what changed since the last audit - and never invents a number. Use when the user wants a full marketing/GTM audit, an overall website…
gtm-competitors
Competitive intelligence for /gtm competitors . Use when the user wants to identify competitors, analyze rival marketing and positioning, or find differentiation gaps and steal-worthy tactics. Also trigger for "who are my competitors", "analyze my competition", "competitive analysis", "how do rivals market", or "where…
gtm-funnel
Funnel and activation analysis for /gtm funnel - maps the public funnel (landing, pricing, signup) and works with the founder on the post-signup path to first value. Use when the user wants to find funnel drop-off/leaks or improve trial-to-paid and PLG activation. Also trigger for "fix my funnel", "where am I losing…
gtm-launch
Launch playbook for /gtm launch . Use when the user wants a week-by-week launch plan for Product Hunt, Hacker News, or X, with templates, checklists, and metrics. Also trigger for "plan my launch", "Product Hunt launch", "launch playbook", "how do I launch", or "launch checklist".
gtm-position
Positioning analysis for /gtm position . Derives positioning as a chain - real competitive alternatives, then unique attributes, then value with proof, then the customer who cares most, then the market frame - instead of filling in a positioning-statement template; scores the current position on a falsifiability-first…
gtm-copy
Website copy analysis and rewriting for /gtm copy . Use when the user wants to score existing copy and get optimized before/after rewrites for headlines, value props, CTAs, or body copy. Also trigger for "improve my copy", "rewrite my headline", "is my copy good", "better value prop", or "punch up this page".