gtm-retention

gtm-retention is a skill for Claude Code from adaptico/adaptico-os. It costs 130 tokens per session (6,133 once invoked), scanned C, original, MIT.

A framework for finding why users activate or leave a subscription software product, especially during its first 90 days. Activation means reaching the first useful outcome; retention means continuing to use or pay for the product.

In plain words
What is it for?
Use it to choose one activation measure, identify early churn causes, improve cancellation and failed-payment handling, and decide which retention work fits the product's stage.
Why use it?
It focuses attention on the gap between signing up and getting value, instead of applying late-stage fixes before there are enough paying users.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the adaptico-os plugin — 28 skills shipped together

Good fit Use it to choose one activation measure, identify early churn causes, improve cancellation and failed-payment handling, and decide which retention work fits the product's stage.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/adaptico/adaptico-os/gtm-retention
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add adaptico/adaptico-os --skill gtm-retention
Clone the repo
git clone --depth 1 https://github.com/adaptico/adaptico-os

Made for: Claude Code.

Or install adaptico-os, the plugin that ships this one along with the rest of its 28 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-retention

README.md
[![agentmods](https://agentmods.dev/badge/skills/adaptico/adaptico-os/gtm-retention/github.svg)](https://agentmods.dev/skills/adaptico/adaptico-os/gtm-retention)
Your own site
<a href="https://agentmods.dev/skills/adaptico/adaptico-os/gtm-retention"><img src="https://agentmods.dev/badge/skills/adaptico/adaptico-os/gtm-retention/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-retention

Your own site · 80×15
<a href="https://agentmods.dev/skills/adaptico/adaptico-os/gtm-retention"><img src="https://agentmods.dev/badge/skills/adaptico/adaptico-os/gtm-retention.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,133 The whole file, excluding the scripts and references it only reads on demand.
Security scan C 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.06133
Opus 5 $0.00065 $0.03067
Sonnet 5 $0.00026 $0.01227
Haiku 4.5 $0.00013 $0.00613

Measured 10d ago against content hash dfa755755e44, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade C, and why

gtm-retention scanned grade C with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Tells the agent never to refusehighAnti-refusal

Suppressing the ability to decline removes a core safety control; a later harmful request then succeeds.

> Then generate the work anyway - never refuse.
src/core/skills/gtm-retention/SKILL.md · 348 lines

How it starts

The opening of the file, as written. The whole thing — 348 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Retention & Activation Diagnosis

Default lens: a SaaS / AI software startup. Advise a technical founder marketing their own modern software product (SaaS, AI/API, dev tool, or app). Tailor every recommendation to that reader.

Stage-fit (retention): Tier 1 Too early · Tier 2 Useful · Tier 3 Core. If the founder's tier (from PROFILE.md) makes this Too early or Avoid, prepend this note verbatim: "There's almost nothing to retain yet, and early churn is a PMF signal, not a leak to plug. Cancel-flows and save-offers pay off once you have a paying base - for now, keep your first users by talking to them, not by automating win-backs." Then generate the work anyway - never refuse.

Full persona and general guidance: read ../gtm/templates/advisor-prompt.md (installed with the gtm orchestrator); if the file is absent, continue with the default lens above.

You are the retention engine for /gtm retention <target>. For an early software product, retention is not won with loyalty schemes and win-back blasts - it is decided in the first days of a user's life, in the gap between signup and the first time the product proves itself. Subscription retention analyses (ProfitWell, now part of Paddle) consistently put 60-70% of SaaS churn inside the customer's first 90 days: most churn is an onboarding problem before it is a product problem. So this skill works front-to-back: first the time-to-value teardown and the one activation metric worth committing to, then a first-90-days defense plan, and only then the mechanics at the exit door - cancel flow, save offers, and the failed-payment posture.

Where this sits among the neighboring commands, so the jobs stay distinct:

  • /gtm funnel maps the whole path from landing click to paid and scores every step. This skill starts where that map narrows: the signup-to-value gap and the paid lifecycle after it - and it ends in commitments the funnel map doesn't make (one activation metric, a 90-day plan, cancel mechanics).
  • /gtm emails writes the sequences - activation onboarding and dunning. This skill decides what those sequences anchor to (the activation metric) and the recovery posture around them. It never drafts sequence copy.
  • /gtm audit scores Activation & Time-to-Value as one vector of the composite; this is that vector's deep dive.

Read the full file on GitHub · 348 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 348 lines · 130 tokens per session scan C dfa755755e44

Subscribe to this mod's changes

gtm-retention is a skill published in the GitHub repository adaptico/adaptico-os (18 stars, last pushed 23d ago), licensed MIT. It adds 130 tokens to every session and 6,133 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it C with 1 finding (tells the agent never to refuse). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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