seo

seo is a skill for Claude Code from addyosmani/web-quality-skills. It costs 46 tokens per session (3,234 once invoked), scanned A, original, MIT.

A search-engine optimization guide for improving how web pages are found and understood by search engines.

In plain words
What is it for?
Use it to audit and improve meta tags, structured data, robots.txt, sitemaps, redirects, canonical URLs, and other technical SEO details.
Why use it?
It helps identify technical and page-level issues such as missing metadata, broken redirects, inconsistent canonical URLs, and incomplete sitemaps. It separates crawl and indexing problems from content-quality concerns without promising higher rankings.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the web-quality-skills plugin — 6 skills shipped together

Good fit Use it to audit and improve meta tags, structured data, robots.txt, sitemaps, redirects, canonical URLs, and other technical SEO details.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/addyosmani/web-quality-skills/seo
About the project

Web Quality Skills is a collection of agent skills for measuring and improving website performance, accessibility, search optimization, and browser usability. Developers use it with any web framework to run Lighthouse and Chrome DevTools checks, analyze Core Web Vitals and CrUX data, and apply WCAG and SEO guidance. The catalogue entries are the project's own skills, instructions, and plugin for agent-assisted web-quality work.

addyosmani/web-quality-skills · 2,776 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add addyosmani/web-quality-skills --skill seo
Clone the repo
git clone --depth 1 https://github.com/addyosmani/web-quality-skills

Made for: Claude Code.

Or install web-quality-skills, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo

README.md
[![agentmods](https://agentmods.dev/badge/skills/addyosmani/web-quality-skills/seo/github.svg)](https://agentmods.dev/skills/addyosmani/web-quality-skills/seo)
Your own site
<a href="https://agentmods.dev/skills/addyosmani/web-quality-skills/seo"><img src="https://agentmods.dev/badge/skills/addyosmani/web-quality-skills/seo/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo

Your own site · 80×15
<a href="https://agentmods.dev/skills/addyosmani/web-quality-skills/seo"><img src="https://agentmods.dev/badge/skills/addyosmani/web-quality-skills/seo.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,234 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 7 May 2026
  • Snyk pass 7 May 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 7 findings, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Prompt Injection · line 58
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
  • high Prompt Injection · line 137
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
  • high Prompt Injection · line 178
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
  • high Prompt Injection · line 197
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
  • high Prompt Injection · line 218
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
  • high Prompt Injection · line 240
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
  • high Prompt Injection · line 299
    Hidden instructions were detected in comments or invisible text. These could contain malicious directives. Manual review is recommended.
    Fix: Audit all comments and invisible characters. Remove any instructions that direct the agent to perform unauthorized actions. Use plain, reviewable content.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00046 $0.03234
Opus 5 $0.00023 $0.01617
Sonnet 5 $0.00009 $0.00647
Haiku 4.5 $0.00005 $0.00323

Measured 11d ago against content hash 57cd16566c2c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

seo scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/seo/SKILL.md · 410 lines

How it starts

The opening of the file, as written. The whole thing — 410 lines — stays where its author put it; the contents beside it link to each section on GitHub.

SEO optimization

Search engine optimization based on Lighthouse SEO audits and Google Search guidelines. Focus on technical SEO, on-page optimization, and structured data.

Evidence-led audit workflow

When a rendered page is available:

  1. Run live Lighthouse SEO and Agentic Browsing checks when that capability is available; with Chrome DevTools MCP, use lighthouse_audit. Use the results to localize rendered-page failures.
  2. Inspect signals Lighthouse cannot establish on its own: response headers, redirects, robots.txt, sitemap coverage, canonical consistency across page templates, structured-data eligibility, and Search Console evidence when the user provides access.
  3. Separate technical crawl/index findings from content quality and authority. Do not invent ranking-factor weights or promise ranking changes.
  4. Fix the source and re-run the same checks. For indexation or ranking outcomes, report that search-engine validation remains pending.

If live tools are unavailable, use category-specific Lighthouse CLI output plus direct source and HTTP inspection. A Lighthouse SEO score covers a useful subset of technical checks; it is not a prediction of rankings.

Area What this skill can verify
Crawl and index controls Technical configuration and consistency
Rendered metadata and semantics Presence, validity, and page-template issues
Structured data Syntax and eligibility signals, not guaranteed rich results
Core Web Vitals Link to measured field/lab evidence from the Core Web Vitals skill
Content usefulness and authority Review quality, but do not assign synthetic ranking percentages

Technical SEO

Crawlability

robots.txt:

# /robots.txt
User-agent: *
Allow: /

# Block admin/private areas
Disallow: /admin/
Disallow: /api/
Disallow: /private/

# Don't block resources needed for rendering
# ❌ Disallow: /static/

Sitemap: https://example.com/sitemap.xml

Meta robots:

<!-- Default: indexable, followable -->
<meta name="robots" content="index, follow">

<!-- Noindex specific pages -->
<meta name="robots" content="noindex, nofollow">

<!-- Indexable but don't follow links -->
<meta name="robots" content="index, nofollow">

<!-- Control snippets -->
<meta name="robots" content="max-snippet:150, max-image-preview:large">

Read the full file on GitHub · 410 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 410 lines · 46 tokens per session scan A 57cd16566c2c

Subscribe to this mod's changes

seo is a skill published in the GitHub repository addyosmani/web-quality-skills (2,776 stars, last pushed 16d ago), licensed MIT. It adds 46 tokens to every session and 3,234 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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