ads-plan

ads-plan is a skill for Claude Code from AgriciDaniel/claude-ads. It costs 64 tokens per session (296 once invoked), scanned A, original, MIT.

A paid-advertising strategy covering goals, customers, platforms, campaigns, budgets, creative work, measurement, experiments, and reporting.

In plain words
What is it for?
Planning or reviewing PPC and paid-social campaigns, selecting channels, defining audiences, setting budgets, measuring results, and preparing a controlled launch.
Why use it?
It turns business constraints and evidence into an organized advertising plan with owners, timing, safeguards, success measures, and conditions for stopping or changing course.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-ads plugin — 30 skills, 25 agents shipped together

Good fit Planning or reviewing PPC and paid-social campaigns, selecting channels, defining audiences, setting budgets, measuring results, and preparing a controlled launch.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/agricidaniel/claude-ads/ads-plan
About the project

Claude Ads is a Claude Code skill for managing paid-media operations across 12 advertising platforms, using account data or exports to produce audits, plans, creative workflows, experiments, monitoring, and reports. Agencies, consultants, and in-house performance teams use it for source-based analysis and controlled account work. The catalogue entries are its platform-specific skills, workers, and supporting instructions.

AgriciDaniel/claude-ads · 8,998 stars · on GitHub · claude-ads.md

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AgriciDaniel/claude-ads --skill ads-plan
Clone the repo
git clone --depth 1 https://github.com/AgriciDaniel/claude-ads

Made for: Claude Code.

Or install claude-ads, the plugin that ships this one along with the rest of its 30 skills, 25 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/agricidaniel/claude-ads/ads-plan/github.svg)](https://agentmods.dev/skills/agricidaniel/claude-ads/ads-plan)
Your own site
<a href="https://agentmods.dev/skills/agricidaniel/claude-ads/ads-plan"><img src="https://agentmods.dev/badge/skills/agricidaniel/claude-ads/ads-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/agricidaniel/claude-ads/ads-plan"><img src="https://agentmods.dev/badge/skills/agricidaniel/claude-ads/ads-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 64 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 296 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 18 May 2026
  • Snyk warn 18 May 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00064 $0.00296
Opus 5 $0.00032 $0.00148
Sonnet 5 $0.00013 $0.00059
Haiku 4.5 $0.00006 $0.00030

Measured 9d ago against content hash 2705e32fc191, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

ads-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ads-plan/SKILL.md · 25 lines

What it actually says

  1. Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
  2. Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
  3. Evaluate channel roles and exclusions from first principles; do not require every supported platform. For a channel outside the twelve-platform contract, load ads/references/additional-platforms.md and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present.
  4. Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence.
  5. Phase prerequisites before launch, learning, optimization, and scale.
  6. Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition.
  7. Return canonical JSON and render the requested human plan.

A plan is advisory. It becomes an account change only through launch or optimize mutation gates.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 25 lines · 64 tokens per session scan A 2705e32fc191

Subscribe to this mod's changes

ads-plan is a skill published in the GitHub repository AgriciDaniel/claude-ads (8,998 stars, last pushed 1mo ago), licensed MIT. It adds 64 tokens to every session and 296 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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