blog-brand

blog-brand is a skill for Claude Code from AgriciDaniel/claude-blog. It costs 140 tokens per session (2,333 once invoked), scanned A, original, MIT.

A tool that turns brand and writing-style information into two project files: BRAND.md for audience and positioning, and VOICE.md for how the writing should sound. Supported blog workflows can load these files as shared context.

In plain words
What is it for?
Use it to start, view, or update brand and voice context for blog work, including audience, positioning, preferred language, and phrases to avoid.
Why use it?
It gives different writing tasks one durable source of editorial guidance instead of making each task rediscover the brand. This keeps blog planning and writing more consistent across sessions.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the claude-blog plugin — 32 skills shipped together

Good fit Use it to start, view, or update brand and voice context for blog work, including audience, positioning, preferred language, and phrases to avoid.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/agricidaniel/claude-blog/blog-brand
About the project

claude-blog is a Claude Code skill suite for planning, writing, optimizing, auditing, localizing, and refreshing blog content. It is for content and SEO workflows that produce articles and related publishing artifacts while checking drafts against defined delivery criteria. The catalogue entries provide the skills, agents, plugins, and instruction used by this workflow.

AgriciDaniel/claude-blog · 2,125 stars · on GitHub · claude-blog.md

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AgriciDaniel/claude-blog --skill blog-brand
Clone the repo
git clone --depth 1 https://github.com/AgriciDaniel/claude-blog

Made for: Claude Code.

Or install claude-blog, the plugin that ships this one along with the rest of its 32 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for blog-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/agricidaniel/claude-blog/blog-brand/github.svg)](https://agentmods.dev/skills/agricidaniel/claude-blog/blog-brand)
Your own site
<a href="https://agentmods.dev/skills/agricidaniel/claude-blog/blog-brand"><img src="https://agentmods.dev/badge/skills/agricidaniel/claude-blog/blog-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for blog-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/agricidaniel/claude-blog/blog-brand"><img src="https://agentmods.dev/badge/skills/agricidaniel/claude-blog/blog-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 140 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,333 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 21 May 2026
  • Snyk pass 21 May 2026
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Agent Snooping · line 214
    Skill enumerates or reads other installed skills. Access to other skills' SKILL.md files or the skills directory reveals prompt instructions, capabilities, and secrets that should be invisible to peer skills.
    Fix: Remove all code or instructions that list or read other skills' files or directories. Skills should operate independently; cross-skill access is a privilege escalation.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00140 $0.02333
Opus 5 $0.00070 $0.01167
Sonnet 5 $0.00028 $0.00467
Haiku 4.5 $0.00014 $0.00233

Measured 13d ago against content hash 67387b5f0dbb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

blog-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

brain/.raw/sources/claude-blog-skill/skills/blog-brand/SKILL.md · 240 lines

How it starts

The opening of the file, as written. The whole thing — 240 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Blog Brand: Durable Editorial Context

Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:

  • BRAND.md: who the audience is, what the brand stands for, what to never say
  • VOICE.md: how the brand sounds, structurally and lexically

These are the editorial equivalent of impeccable's PRODUCT.md / DESIGN.md pattern: persistent context that survives across sessions and propagates to every command.

Why this exists

Today, persona JSON (from blog-persona) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.

BRAND.md and VOICE.md fix this: one canonical source, loaded by the blog orchestrator at the start of every command.

When neither file exists, behavior is unchanged from v1.7.1. Backward compatible.

Commands

Command Purpose
/blog brand init Interactive interview, writes BRAND.md and VOICE.md to project root
/blog brand show Display current contents (or report missing)
/blog brand update Re-run the interview with current values as defaults

Init Workflow

Run the 5-step interactive interview. Ask each step, wait for response, then proceed. If blog-persona JSON already exists, pre-fill voice answers from it.

Step 1: Audience

Ask:

  • Primary audience role (e.g. "head of marketing at a 50-500 person B2B SaaS")
  • Secondary audience (optional)
  • Reader expertise level: beginner / intermediate / advanced / mixed
  • Problems the reader is actively trying to solve (3 to 5 bullets)
  • Common misconceptions the audience holds (used to anchor information gain)

Step 2: Positioning and Canonical Entity

Ask:

  • Official entity name (legal or public brand name)
  • Homepage URL (canonical brand front door)
  • Logo URL or file path (preferred square or SVG asset)
  • sameAs profiles (LinkedIn, X, YouTube, Crunchbase, GitHub, or other official profiles)
  • Wikidata Q-ID if one exists; leave blank if not notable
  • One-sentence brand mission (what the brand helps people do)
  • Distinctive point of view (the contrarian or non-obvious belief that shapes content)
  • What this brand is NOT (anti-positioning, what to never be confused with)
  • Top 3 direct competitors with the one-line differentiator vs each

Read the full file on GitHub · 240 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 240 lines · 140 tokens per session scan A 67387b5f0dbb

Subscribe to this mod's changes

blog-brand is a skill published in the GitHub repository AgriciDaniel/claude-blog (2,125 stars, last pushed yesterday), licensed MIT. It adds 140 tokens to every session and 2,333 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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