Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add aitytech/agentkits-marketing --skill marketing-fundamentalsgit clone --depth 1 https://github.com/aitytech/agentkits-marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/aitytech/agentkits-marketing/marketing-fundamentals)<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/marketing-fundamentals"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/marketing-fundamentals/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/aitytech/agentkits-marketing/marketing-fundamentals"><img src="https://agentmods.dev/badge/skills/aitytech/agentkits-marketing/marketing-fundamentals.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00037 | $0.01600 |
| Opus 5 | $0.00018 | $0.00800 |
| Sonnet 5 | $0.00007 | $0.00320 |
| Haiku 4.5 | $0.00004 | $0.00160 |
Grade A, and why
marketing-fundamentals scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 194 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Marketing Fundamentals
Core marketing concepts, psychology, and frameworks for effective marketing execution.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply marketing fundamentals when:
- Working on any marketing task requiring foundational knowledge
- Understanding customer psychology and behavior
- Applying marketing frameworks (funnel, journey, positioning)
- Creating value propositions and messaging
- Designing customer acquisition strategies
Core Concepts
Marketing Funnel (TOFU/MOFU/BOFU)
Top of Funnel (TOFU) - Awareness
- Stage: Problem-aware → Solution-aware
- Content: Educational, thought leadership, entertainment
- Metrics: Reach, impressions, traffic, brand awareness
- Channels: SEO, social, paid awareness, PR
Middle of Funnel (MOFU) - Consideration
- Stage: Solution-aware → Product-aware
- Content: Comparison guides, case studies, webinars
- Metrics: Engagement, leads, MQLs, email signups
- Channels: Content marketing, email, retargeting
Bottom of Funnel (BOFU) - Decision
- Stage: Product-aware → Most-aware
- Content: Demos, trials, testimonials, pricing
- Metrics: SQLs, opportunities, conversion rate
- Channels: Direct sales, demos, free trials
Post-Purchase - Retention
- Stage: Customer → Advocate
- Content: Onboarding, tutorials, community
- Metrics: NPS, retention, expansion, referrals
- Channels: Customer success, email, community
Customer Journey Mapping
| Stage | Question | Touchpoints | Emotions |
|---|---|---|---|
| Awareness | How do they discover you? | Ads, content, referral | Curious, skeptical |
| Research | What information do they seek? | Website, reviews, social | Interested, cautious |
| Consideration | What options do they compare? | Competitors, features | Evaluating, anxious |
| Decision | What triggers the purchase? | Demo, trial, offer | Confident, excited |
| Experience | What happens post-purchase? | Onboarding, support | Hopeful, validated |
| Advocacy | What makes them recommend? | Results, delight | Satisfied, proud |
What ships with it
6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 13d ago First seen · 194 lines · 37 tokens per session scan A 83857deafeec
marketing-fundamentals is a skill published in the GitHub repository aitytech/agentkits-marketing (601 stars, last pushed 14d ago), licensed MIT. It adds 37 tokens to every session and 1,600 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
cost-efficiency-analyzer
Analyzes cost structure, cost efficiency, and expense management from P&L data. Use when the user asks about costs, expenses, COGS, operating expenses, cost ratios, cost control, spending efficiency, margin compression from cost side, or wants to understand where money is going. Also use for "are we spending too…
executive-financial-briefing
Generates a concise executive-level financial briefing or summary suitable for a CEO, CFO, or board presentation. Use when the user asks for a summary, briefing, executive summary, board update, financial overview, financial health check, or "how is the business doing". Covers the full P&L picture in one page. Also…
multi-quarter-trend-analysis
Analyzes financial trends across multiple quarters by comparing P&L metrics over time. Use when the user wants to see trends, patterns, trajectories, or directional movement across 3 or more quarters. Also use for "how are we trending", "show me the trend", "track performance over time", "quarter over quarter…
quarterly-kpi-calculator
Calculates quarterly financial KPIs from P&L data. P&L figures can be provided directly by the user or fetched from the financial data MCP server. Use when the user wants KPI calculations such as Gross Margin %, EBITDA Margin %, Operating Expense Ratio, or Revenue Growth % QoQ. Also use for quarterly performance…
revenue-growth-analyst
Deep-dives into revenue growth patterns, growth rates, and growth quality. Use when the user asks specifically about revenue growth, top-line performance, sales growth, revenue acceleration or deceleration, growth trajectory, or wants to understand what is driving revenue changes. NOT for cost or margin analysis …
portfolio-risk
Assess the risk profile of a set of stocks or a sector allocation, scoring concentration risk, volatility exposure, and overall risk tier.