ralphy: Skill for Claude Code

.agents/skills/fb-creatives/SKILL.md

fb-creatives is a skill for Claude Code, Codex from alecs5am/ralphy. It costs 315 tokens per session (4,547 once invoked), scanned A, original, Apache-2.0.

A guide for creating a collection of static ads for Facebook, Instagram, or Meta campaigns. It organizes the ads into different styles, such as real people, typography, data-based proof, memes, and niche audiences.

In plain words
What is it for?
Use it for multi-ad packs and cold-traffic campaigns when several still images are needed. It does not cover one-off posters, videos, or exact copies of existing ads.
Why use it?
It provides a repeatable structure for making varied ads for a brand instead of deciding the creative approach from scratch each time.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions subagents; positional $N argument; installed under .agents/ (shared by several agents).

This is alecs5am/ralphy's own configuration. It tells Claude Code and Codex how to work on ralphy itself, so it is not a mod to install elsewhere. Copy it as a starting point and replace the rules that are about this project. Everything ralphy configures →

Reuse

Borrowing it

Nothing to install: this file belongs to alecs5am/ralphy. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file
curl -O https://raw.githubusercontent.com/alecs5am/ralphy/main/.agents/skills/fb-creatives/SKILL.md
Clone the repo
git clone --depth 1 https://github.com/alecs5am/ralphy

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for fb-creatives

README.md
[![agentmods](https://agentmods.dev/badge/skills/alecs5am/ralphy/fb-creatives/github.svg)](https://agentmods.dev/skills/alecs5am/ralphy/fb-creatives)
Your own site
<a href="https://agentmods.dev/skills/alecs5am/ralphy/fb-creatives"><img src="https://agentmods.dev/badge/skills/alecs5am/ralphy/fb-creatives/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for fb-creatives

Your own site · 80×15
<a href="https://agentmods.dev/skills/alecs5am/ralphy/fb-creatives"><img src="https://agentmods.dev/badge/skills/alecs5am/ralphy/fb-creatives.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 315 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,547 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 1 finding. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 2 findings, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Agent Snooping · line 205
    Skill enumerates or reads other installed skills. Access to other skills' SKILL.md files or the skills directory reveals prompt instructions, capabilities, and secrets that should be invisible to peer skills.
    Fix: Remove all code or instructions that list or read other skills' files or directories. Skills should operate independently; cross-skill access is a privilege escalation.
  • medium Agent Snooping · line 204
    Skill enumerates or reads other installed skills. Access to other skills' SKILL.md files or the skills directory reveals prompt instructions, capabilities, and secrets that should be invisible to peer skills.
    Fix: Remove all code or instructions that list or read other skills' files or directories. Skills should operate independently; cross-skill access is a privilege escalation.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00315 $0.04547
Opus 5.5 $0.00126 $0.01819
Sonnet 5.5 $0.00063 $0.00909
Haiku 4.5 $0.00032 $0.00455

Measured 1mo ago against content hash c00ab4d43559, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

fb-creatives scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Makes network callslowCapability

Not a fault in itself. Listed so you know the mod talks to something, and to what.

How to make an N-creative FB / Meta / IG static ad pack for a real brand — generalized niche know-how, not one specific ad. A domain overlay on the standard pipeline: supplies the 5-set creative matrix (A real-people · B
.agents/skills/fb-creatives/SKILL.md · 208 lines

How it starts

The opening of the file, as written. The whole thing — 208 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Trigger

FIRES on a generic N-creative ad-pack brief: "make 32 FB creatives for ", "ad pack for ", "set of Meta ads", "creative matrix", "8-10 static ads for IG feed", "performance creatives for our cold-traffic campaign". Any brand, any vertical — the skill is brand-agnostic.

DO NOT FIRE when:

  • The brief is for ONE still (poster, drop graphic, hero image) → use /poster instead.
  • The brief is for a moving video (UGC / unboxing / talking-head) → match the matching /ralphy-ugc-* skill.
  • The user points at one specific ad to reproduce (@template:<slug>, "remix this exact ad") → that is the remix path. See docs/skills-vs-templates.md.
  • The user pasted @guideline:<slug> for a register the pack sits in (photoreal humans, anti-AI-slop) → run ralphy guideline show <slug> first and fold its rules into the A-set portrait prompts.

What this skill is

A generalized matrix overlay, not a finished ad pack. It does not name a brand, a hero, a price, or a number — it tells the art-director HOW a multi-register static ad pack is built so a strong one comes out for whatever the user is promoting. It runs through ralphy generate image; it does not bypass the reference-required gate or the site-grounding invariant.

Hard invariants

  • All generation routes through ralphy generate image (no raw API). Read MODELS.md before naming any model id — the stack below is a default, not a hardcode.
  • Real-brand pre-flight: site-grounding before ANY prompt. When the brief names a real brand URL, dispatch a Playwright sub-agent to crawl home + /docs + /pricing + /features + /examples BEFORE drafting brand-DNA. Read artifacts/refs/research.md (the sub-agent's digest), not a single WebFetch of the home page. Every palette hex in a prompt must trace to artifacts/refs/tokens.json; every named API symbol in code-creative slots must trace to "Documented API surfaces" in research.md. Skipping this cost sotaocr-fb-001 $1.20 (wrong-palette v1 burn) + 5/32 hallucinated-Python-SDK creatives. Full discipline: .agents/skills/researcher/references/site-grounding.md.
  • --ref artifacts/refs/hero.png on EVERY gen. Once captured, pass the live-site hero screenshot as --ref on all N creatives. Brand-palette + type drift across the pack drops to near zero. Without it, each prompt re-interprets "blue CTA" slightly differently — at 32 concepts the drift compounds.
  • Verify SDK / API surface before any code-creative. If the C / E sets render code on screen, the named API symbol (import foo, foo.parse()) must exist on the brand's docs. If the landing only documents curl, the ad shows curl — not an invented Python wrapper. Curl is the strictly-safe fallback for HTTP APIs.
  • Append-only on regen. Re-rolling a slot writes .v2.png, never overwrites. Failed / dark-bg v1 generations stay on disk as A/B reference.
  • The reference-required gate still fires for named real persons / IPs in the A or D set — refuse without a ref or logged --no-ref-consent.
  • The quality gate refuses, not warns — two failed scoreImage in a row → stop and report options.

Read the full file on GitHub · 208 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 208 lines · 315 tokens per session scan A c00ab4d43559

Subscribe to this mod's changes

fb-creatives is a skill published in the GitHub repository alecs5am/ralphy (140 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 315 tokens to every session and 4,547 once invoked, about $0.0013 per session on Opus 5.5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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