AI agent skills that turn Claude into a guided B2B go-to-market strategist — value propositions, buyer personas, buying-process maps, validation experiments, and send-ready messaging, built through step-by-step interviews.
One-time intake for the Ananas-Agency B2B Go-to-Market Suite. Captures a company's fundamentals — industry, offering, customers, commercial model, and competition — into a reusable Company Brief that every other skill (Value Proposition, Buyer Persona, Buying Process, Persona Experiments, Missing Value Propositions)…
Creating a list of value propositions for a B2B company in the Ananas-Agency model (PSO (Problem · Solution · Outcome)). Use this skill when the user wants to: create value propositions for their company, build a PSO (Problem · Solution · Outcome) list, describe competitive advantages in a sales format, prepare…
Full competitor analysis for a B2B company in the Ananas-Agency model. Profiles the main competitors, builds a differentiation table (your value propositions × competitors), reads where the company wins and where it's exposed, and produces the evidence that sets each value's unique flag and feeds the Messaging skill's…
Creating B2B Buyer Personas in the Ananas-Agency model. Use this skill when the user wants to: create a buyer persona, define the target segment, define who the company sells to, describe customers' problems and challenges, match value propositions to decision-makers, prepare strategic input for prospecting, marketing…
Designing experiments that validate the buyer persona and value propositions in the Ananas-Agency model. Use this skill when the user wants to: validate a buyer persona, test value propositions on real customers, check whether customers' problems are real, design tests of sales hypotheses, create a segment validation…
Creating a description of the B2B buying process of a segment in the Ananas-Agency model. Use this skill when the user wants to: describe how customers buy, map the buying process of a segment, understand the stages of the customer's buying decision, prepare a strategy for reaching the customer per stage, create…
Analyzing gaps in a B2B company's value propositions against buyer personas in the Ananas-Agency model. The skill compares an existing PSO (Problem · Solution · Outcome) list with the buyer personas and identifies missing value propositions that could strengthen sales. Each idea is assessed by implementation…
Turning the Ananas-Agency strategy (value propositions, buyer personas, buying process) into ready-to-use messaging and outreach assets. This is the capstone skill: it converts PSO (Problem · Solution · Outcome) values, DMU roles, objections, and buying-journey stages into a positioning statement, a messaging matrix…
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