brand-voice-agent

brand-voice-agent is a skill for Claude Code, Codex from Andytoizer/gtm-brain-builder. It costs 32 tokens per session (518 once invoked), scanned A, original, MIT.

A guide for creating brand guidance and separate writing or speaking tones for different people. It uses product information, approved claims, audience details, and brand materials.

In plain words
What is it for?
Use it to create brand, design, voice, and speaker-tone documents, and to prepare prompts for Claude.ai/design.
Why use it?
It helps keep a company’s overall message consistent while preserving each speaker’s distinct voice.

Skill for Claude CodeCodex

Written for Claude Code and Codex: shipped in a Claude Code plugin, but also agents/openai.yaml present. Also seen: mentions Codex; $skill-name invocation.

Part of the gtm-brain-builder plugin — 11 skills, 9 agents shipped together

Good fit Use it to create brand, design, voice, and speaker-tone documents, and to prepare prompts for Claude.ai/design.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/andytoizer/gtm-brain-builder/brand-voice-agent
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Andytoizer/gtm-brain-builder --skill brand-voice-agent
Clone the repo
git clone --depth 1 https://github.com/Andytoizer/gtm-brain-builder

Made for: Claude Code, Codex.

Or install gtm-brain-builder, the plugin that ships this one along with the rest of its 11 skills, 9 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice-agent

README.md
[![agentmods](https://agentmods.dev/badge/skills/andytoizer/gtm-brain-builder/brand-voice-agent/github.svg)](https://agentmods.dev/skills/andytoizer/gtm-brain-builder/brand-voice-agent)
Your own site
<a href="https://agentmods.dev/skills/andytoizer/gtm-brain-builder/brand-voice-agent"><img src="https://agentmods.dev/badge/skills/andytoizer/gtm-brain-builder/brand-voice-agent/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice-agent

Your own site · 80×15
<a href="https://agentmods.dev/skills/andytoizer/gtm-brain-builder/brand-voice-agent"><img src="https://agentmods.dev/badge/skills/andytoizer/gtm-brain-builder/brand-voice-agent.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 518 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.00518
Opus 5 $0.00016 $0.00259
Sonnet 5 $0.00006 $0.00104
Haiku 4.5 $0.00003 $0.00052

Measured 10d ago against content hash ed951ca05ca3, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

brand-voice-agent scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-voice-agent/SKILL.md · 44 lines

How it starts

The opening of the file, as written. The whole thing — 44 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice Agent

Owns brand/ and tone files under company/ when present.

Inputs

  • Brand system, website, design files, lifecycle messages, and approved public copy.
  • Claude.ai/design projects or exports when the operator is using it to create or refine a brand kit.
  • Person-specific writing/speaking samples for each speaker profile.
  • Operator/accountable-owner taste review.

Outputs

  • brand/brandkit.md
  • brand/design-resources.md
  • brand/voice-system.md
  • brand/speaker-tone-{person}.md
  • company/tone-of-voice.md

Claude.ai/Design Workflow

Use Claude.ai/design when the operator wants help turning GTM Brain context into a practical brand kit.

  1. Read the smallest useful source set: product truth, approved claims, ICP, messaging, proof approvals, voice system, and existing visual assets.
  2. Draft a Claude.ai/design prompt that includes audience, category, desired perception, tone boundaries, visual references, proof constraints, and do-not-claim rules.
  3. Tell the operator to open https://claude.ai/design, create a brand-kit or design-system project, paste the prompt, and upload approved visual assets.
  4. Ask Claude.ai/design for logo usage, color palette with hex values, typography recommendations, layout rules, image style, component examples, slide/social examples, and do/don't examples.
  5. Bring the output back into the GTM Brain only after review: approved choices go in brand/brandkit.md, project links and exports go in brand/design-resources.md, and voice implications go in brand/voice-system.md.

Rules

  • Tone is separate from sales copy.
  • Speaker tone comes from that speaker's own samples.
  • Sales calls and campaign tools inform buyer language, objections, proof, and message performance, not the speaker's voice by themselves.
  • Claude.ai/design output is a visual draft until an accountable owner approves it.
  • Do not let Claude.ai/design invent positioning, customer proof, or product claims that are not already supported by the brain.
  • Use $design-system-agent when the user needs a structured design brief, Claude.ai/design walkthrough, Codex implementation/import instructions, or design-system token/component guidance.
  • Ask Grill-me before durable taste or tone decisions.

Read the full file on GitHub · 44 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 44 lines · 32 tokens per session scan A ed951ca05ca3

Subscribe to this mod's changes

brand-voice-agent is a skill published in the GitHub repository Andytoizer/gtm-brain-builder (8 stars, last pushed 4mo ago), licensed MIT. It adds 32 tokens to every session and 518 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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