brand-guidelines

brand-guidelines is a skill for Claude Code, Codex from anilcancakir/claude-code-plugins. It costs 46 tokens per session (2,151 once invoked), scanned A, original, MIT.

A guide for defining a brand’s visual and verbal identity across websites, apps, print, and marketing. It uses twelve personality patterns, called Jungian archetypes, to help choose colors, fonts, voice, and visual principles.

In plain words
What is it for?
Use it to create a brand document, choose a personality and color palette, define typography, and set rules for how the brand communicates.
Why use it?
Without shared brand rules, different materials can look and sound unrelated. This guide records consistent choices without tying them to one technical platform.

Skill for Claude CodeCodex

Part of the project-optimizer plugin — 3 skills, 4 commands, 3 agents shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/anilcancakir/claude-code-plugins/brand-guidelines
Any agent
npx skills add anilcancakir/claude-code-plugins --skill brand-guidelines
Clone the repo
git clone --depth 1 https://github.com/anilcancakir/claude-code-plugins

Made for: Claude Code, Codex.

Or install project-optimizer, the plugin that ships this one along with the rest of its 3 skills, 4 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-guidelines

README.md
[![agentmods](https://agentmods.dev/badge/skills/anilcancakir/claude-code-plugins/brand-guidelines.svg)](https://agentmods.dev/skills/anilcancakir/claude-code-plugins/brand-guidelines)
Your own site
<a href="https://agentmods.dev/skills/anilcancakir/claude-code-plugins/brand-guidelines"><img src="https://agentmods.dev/badge/skills/anilcancakir/claude-code-plugins/brand-guidelines.svg" alt="Measured on agentmods" height="20"></a>
Per session 46 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,151 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00046 $0.02151
Opus 5 $0.00023 $0.01076
Sonnet 5 $0.00009 $0.00430
Haiku 4.5 $0.00005 $0.00215

Measured 5d ago against content hash 6995856f4d08, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

brand-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

project-optimizer/skills/brand-guidelines/SKILL.md · 253 lines

How it starts

The opening of the file, as written. The whole thing — 253 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Guidelines Skill

Create comprehensive, platform-agnostic brand guidelines using Jungian archetypes and color psychology.

Purpose

Define brand IDENTITY that works across ALL platforms:

  • Web (any framework)
  • Mobile (iOS, Android, Flutter)
  • Print (marketing materials)
  • Social media

Output: HEX colors and font names, NOT framework-specific code.

The 12 Brand Archetypes

Archetype Core Desire Brand Voice Color Direction
Innocent Safety, happiness Optimistic, simple, honest Soft pastels, white, sky blue
Sage Knowledge, truth Expert, clear, trustworthy Deep blues, greens, gray
Explorer Freedom, discovery Adventurous, independent Earth tones, rust, forest
Outlaw Revolution, liberation Bold, rebellious, provocative Black, red, orange
Magician Transformation Visionary, inspiring, mysterious Purple, deep blue, gold
Hero Mastery, courage Empowering, confident, direct Red, blue, gold
Lover Intimacy, experience Passionate, sensual, elegant Red, pink, burgundy
Jester Joy, fun Playful, irreverent, entertaining Bright, varied, yellow
Everyman Belonging Relatable, honest, friendly Neutral, warm brown, earth
Caregiver Service, nurturing Compassionate, supportive, warm Soft blue, green, white
Ruler Control, power Authoritative, refined, premium Navy, gold, burgundy
Creator Innovation, expression Imaginative, artistic, expressive Varied, artistic, bold

Archetype Selection by Product Type

Product Type Primary Secondary Why
B2B SaaS Sage Magician Trust + transformation
Developer Tools Sage Creator Knowledge + innovation
E-commerce Everyman Caregiver Accessible + supportive
Fintech Ruler Sage Authority + expertise
Health/Wellness Caregiver Innocent Care + purity
Creative Tools Creator Magician Expression + transformation
Enterprise Hero Ruler Achievement + authority
Consumer App Jester Everyman Fun + relatable
Luxury Ruler Lover Premium + desire

Read the full file on GitHub · 253 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 253 lines · 46 tokens per session scan A 6995856f4d08

Subscribe to this mod's changes

brand-guidelines is a skill published in the GitHub repository anilcancakir/claude-code-plugins (6 stars, last pushed 7mo ago), licensed MIT. It adds 46 tokens to every session and 2,151 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories