competitive-brief

competitive-brief is a skill for Claude Code, Codex from anthropics/knowledge-work-plugins. It costs 55 tokens per session (2,832 once invoked), scanned A, original, Apache-2.0.

A competitor-research tool that compares companies’ positioning, messages, content, products, pricing, and market presence.

In plain words
What is it for?
Use it to create sales battlecards, compare market messaging, find content gaps, and assess the impact of competitor announcements.
Why use it?
It helps reveal how competitors present themselves, where their content is stronger, and which opportunities or threats may affect your product.

Skill for Claude CodeCodex

Part of the marketing plugin — 8 skills shipped together

About the project

Knowledge Work Plugins is an open-source collection of Claude extensions organized around roles such as productivity, sales, and customer support. Each plugin combines role-specific guidance, connectors, commands, and sub-agents so knowledge workers can use Claude with their team’s tools and processes. The catalogue entries are examples of, or workflows from, this plugin collection.

anthropics/knowledge-work-plugins · 23,877 stars · on GitHub

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/anthropics/knowledge-work-plugins/competitive-brief
Any agent
npx skills add anthropics/knowledge-work-plugins --skill competitive-brief
Clone the repo
git clone --depth 1 https://github.com/anthropics/knowledge-work-plugins

Made for: Claude Code, Codex.

Or install marketing, the plugin that ships this one along with the rest of its 8 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/anthropics/knowledge-work-plugins/competitive-brief.svg)](https://agentmods.dev/skills/anthropics/knowledge-work-plugins/competitive-brief)
Your own site
<a href="https://agentmods.dev/skills/anthropics/knowledge-work-plugins/competitive-brief"><img src="https://agentmods.dev/badge/skills/anthropics/knowledge-work-plugins/competitive-brief.svg" alt="Measured on agentmods" height="20"></a>
Per session 55 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,832 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00055 $0.02832
Opus 5 $0.00028 $0.01416
Sonnet 5 $0.00011 $0.00566
Haiku 4.5 $0.00006 $0.00283

Measured yesterday against content hash c1e5442facbc, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

competitive-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

3 near-identical copies found in the catalogue:

marketing/skills/competitive-brief/SKILL.md · 332 lines

How it starts

The opening of the file, as written. The whole thing — 332 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Brief

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence.

Trigger

User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison.

Inputs

Gather the following from the user:

  1. Competitor name(s) — one or more competitors to analyze (required)

  2. Your company/product context (optional but recommended):

    • What you sell and to whom
    • Your positioning or value proposition
    • Key differentiators you want to highlight
  3. Focus areas (optional — if not specified, cover all):

    • Messaging and positioning
    • Product and feature comparison
    • Content and thought leadership strategy
    • Recent announcements and news
    • Pricing and packaging (if publicly available)
    • Market presence and audience

Research Process

For each competitor, research using web search:

  1. Company website — homepage messaging, product pages, about page, pricing page
  2. Recent news — press releases, funding announcements, product launches, partnerships (last 6 months)
  3. Content strategy — blog topics, resource types, social media presence, webinars, podcasts
  4. Review sites and comparisons — third-party comparisons, analyst mentions, customer review themes
  5. Job postings — hiring signals that indicate strategic direction (optional)

Research Sources

Gather intelligence from these categories of sources:

Primary Sources (Direct from Competitor)
  • Website: homepage, product pages, pricing, about page, careers
  • Blog and resource center: content themes, publishing frequency, depth
  • Social media profiles: messaging, engagement, content strategy
  • Product demos and free trials: UX, features, onboarding experience
  • Webinars and events: topics, speakers, audience engagement
  • Press releases and newsroom: announcements, partnerships, milestones
  • Job postings: hiring signals that reveal strategic priorities (e.g., hiring for a new product line or market)

Read the full file on GitHub · 332 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 332 lines · 55 tokens per session scan A c1e5442facbc

Subscribe to this mod's changes

competitive-brief is a skill published in the GitHub repository anthropics/knowledge-work-plugins (23,877 stars, last pushed today), licensed Apache-2.0. It adds 55 tokens to every session and 2,832 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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