rebranding-strategy

rebranding-strategy is a skill for Claude Code from ariadoss/superskills. It costs 88 tokens per session (1,339 once invoked), scanned A, a copy of rebranding-strategy, MIT.

A rebranding planning guide for changing a company’s name, domain, visual identity, or public messaging. It covers website migration, 301 redirects (permanent links from old URLs to new ones), and announcements.

In plain words
What is it for?
Use it to plan a domain change, map old URLs to new ones, prepare redirects, check brand touchpoints, and coordinate website, social media, email, and internal announcements.
Why use it?
It helps prevent broken links, lost search visibility, and confused customers during a brand change. It also turns a large change into a planned sequence of work.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the superskills plugin — 197 skills shipped together

Good fit Use it to plan a domain change, map old URLs to new ones, prepare redirects, check brand touchpoints, and coordinate website, social media, email, and internal announcements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ariadoss/superskills/rebranding
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ariadoss/superskills --skill rebranding
Clone the repo
git clone --depth 1 https://github.com/ariadoss/superskills

Made for: Claude Code.

Or install superskills, the plugin that ships this one along with the rest of its 197 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for rebranding-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/ariadoss/superskills/rebranding/github.svg)](https://agentmods.dev/skills/ariadoss/superskills/rebranding)
Your own site
<a href="https://agentmods.dev/skills/ariadoss/superskills/rebranding"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/rebranding/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for rebranding-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/ariadoss/superskills/rebranding"><img src="https://agentmods.dev/badge/skills/ariadoss/superskills/rebranding.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,339 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01339
Opus 5 $0.00044 $0.00669
Sonnet 5 $0.00018 $0.00268
Haiku 4.5 $0.00009 $0.00134

Measured 7d ago against content hash cd205e2e6049, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

rebranding-strategy scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Makes network callslowCapability

Not a fault in itself. Listed so you know the mod talks to something, and to what.

- [ ] Verify new site works; test redirects (curl, Screaming Frog)
Origin

This is a copy

100% identical to rebranding-strategy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

marketing-skills/strategies/brand/rebranding/SKILL.md · 129 lines

How it starts

The opening of the file, as written. The whole thing — 129 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategy: Rebranding

Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand and product info.

Identify:

  1. Scope: Full rebrand (name, domain, identity) vs partial (logo, messaging only)
  2. Domain change: Yes or no; old → new mapping
  3. Timeline: Target launch date; typical 4–12 weeks
  4. Channels: Website, social, product UI, directories, email

Rebranding Timeline (Typical)

Phase Duration Focus
Audit & plan Weeks 1–2 Brand audit; inventory touchpoints; migration plan
Prepare Weeks 2–6 New assets; redirect mapping; staging; backup
Pre-launch Week 6–8 Internal announcement; social handle check; teasers
Launch Week 8+ Go live; 301 redirects; multi-channel announcement
Post-launch 2–4 weeks Monitor search, traffic; fix 404s; iterate

Principle: Plan for months. Avoid changing domain and major structure in one migration—split into smaller migrations when possible.

301 Redirect Best Practices

Practice Purpose
1:1 mapping Each old URL → most relevant new URL; never redirect all to homepage
301 (permanent) Use 301, not 302; 302 does not fully transfer SEO equity
No chains/loops Old URL → final destination directly; avoid A→B→C
Redirect mapping sheet Document every old→new mapping; prevents ~80% of migration failures
Don't block in robots.txt Redirected URLs should not be disallowed

Read the full file on GitHub · 129 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 129 lines · 88 tokens per session scan A cd205e2e6049

Subscribe to this mod's changes

rebranding-strategy is a skill published in the GitHub repository ariadoss/superskills (9 stars, last pushed 6d ago), licensed MIT. It adds 88 tokens to every session and 1,339 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). It is 100% identical to rebranding-strategy, differing in 0 lines, and is treated as a copy.

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