rebranding-strategy

rebranding-strategy is a skill for Claude Code, Codex from kostja94/marketing-skills. It costs 88 tokens per session (1,339 once invoked), scanned A, original, MIT.

A guide to planning and carrying out a company rebrand, including changing its domain name, moving website pages, and communicating the change. A 301 redirect is a permanent web address change that sends visitors and search engines from an old URL to a new one.

In plain words
What is it for?
Use it to plan domain migrations, map old URLs to new ones, create redirect checklists, and coordinate website, social media, and internal announcements.
Why use it?
It helps prevent broken links, lost search visibility, and confused customers during a rebrand. It brings the technical migration and public announcement into one plan.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan domain migrations, map old URLs to new ones, create redirect checklists, and coordinate website, social media, and internal announcements.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/kostja94/marketing-skills/rebranding
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add kostja94/marketing-skills --skill rebranding
Clone the repo
git clone --depth 1 https://github.com/kostja94/marketing-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for rebranding-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/kostja94/marketing-skills/rebranding/github.svg)](https://agentmods.dev/skills/kostja94/marketing-skills/rebranding)
Your own site
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/rebranding"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/rebranding/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for rebranding-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/kostja94/marketing-skills/rebranding"><img src="https://agentmods.dev/badge/skills/kostja94/marketing-skills/rebranding.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,339 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 1 finding. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01339
Opus 5 $0.00044 $0.00669
Sonnet 5 $0.00018 $0.00268
Haiku 4.5 $0.00009 $0.00134

Measured 9d ago against content hash cd205e2e6049, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

rebranding-strategy scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Makes network callslowCapability

Not a fault in itself. Listed so you know the mod talks to something, and to what.

- [ ] Verify new site works; test redirects (curl, Screaming Frog)
Origin

Copies of this mod

2 near-identical copies found in the catalogue:

skills/strategies/brand/rebranding/SKILL.md · 129 lines

How it starts

The opening of the file, as written. The whole thing — 129 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Strategy: Rebranding

Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand and product info.

Identify:

  1. Scope: Full rebrand (name, domain, identity) vs partial (logo, messaging only)
  2. Domain change: Yes or no; old → new mapping
  3. Timeline: Target launch date; typical 4–12 weeks
  4. Channels: Website, social, product UI, directories, email

Rebranding Timeline (Typical)

Phase Duration Focus
Audit & plan Weeks 1–2 Brand audit; inventory touchpoints; migration plan
Prepare Weeks 2–6 New assets; redirect mapping; staging; backup
Pre-launch Week 6–8 Internal announcement; social handle check; teasers
Launch Week 8+ Go live; 301 redirects; multi-channel announcement
Post-launch 2–4 weeks Monitor search, traffic; fix 404s; iterate

Principle: Plan for months. Avoid changing domain and major structure in one migration—split into smaller migrations when possible.

301 Redirect Best Practices

Practice Purpose
1:1 mapping Each old URL → most relevant new URL; never redirect all to homepage
301 (permanent) Use 301, not 302; 302 does not fully transfer SEO equity
No chains/loops Old URL → final destination directly; avoid A→B→C
Redirect mapping sheet Document every old→new mapping; prevents ~80% of migration failures
Don't block in robots.txt Redirected URLs should not be disallowed

Read the full file on GitHub · 129 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 129 lines · 88 tokens per session scan A cd205e2e6049

Subscribe to this mod's changes

rebranding-strategy is a skill published in the GitHub repository kostja94/marketing-skills (967 stars, last pushed 3mo ago), licensed MIT. It adds 88 tokens to every session and 1,339 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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