landing-not-slop

landing-not-slop is a skill for Claude Code from avanturer/claude-bestpractice. It costs 34 tokens per session (1,170 once invoked), scanned A, original, MIT.

A set of design and writing rules for marketing pages that should feel specific to a real company rather than automatically generated. A landing page is a marketing page designed to prompt a visitor to act.

In plain words
What is it for?
Use it when creating or reviewing landing pages, hero sections, pricing tables, feature grids, and other marketing copy or layouts.
Why use it?
It helps avoid familiar layouts, vague claims, generic icons, and other patterns that make a page look interchangeable. It encourages showing real products and information in a clear visual hierarchy.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-bestpractice plugin — 3 skills, 3 commands, 1 agent, 10 hooks shipped together

Good fit Use it when creating or reviewing landing pages, hero sections, pricing tables, feature grids, and other marketing copy or layouts.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/avanturer/claude-bestpractice/landing-not-slop
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add avanturer/claude-bestpractice --skill landing-not-slop
Clone the repo
git clone --depth 1 https://github.com/avanturer/claude-bestpractice

Made for: Claude Code.

Or install claude-bestpractice, the plugin that ships this one along with the rest of its 3 skills, 3 commands, 1 agent, 10 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for landing-not-slop

README.md
[![agentmods](https://agentmods.dev/badge/skills/avanturer/claude-bestpractice/landing-not-slop/github.svg)](https://agentmods.dev/skills/avanturer/claude-bestpractice/landing-not-slop)
Your own site
<a href="https://agentmods.dev/skills/avanturer/claude-bestpractice/landing-not-slop"><img src="https://agentmods.dev/badge/skills/avanturer/claude-bestpractice/landing-not-slop/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for landing-not-slop

Your own site · 80×15
<a href="https://agentmods.dev/skills/avanturer/claude-bestpractice/landing-not-slop"><img src="https://agentmods.dev/badge/skills/avanturer/claude-bestpractice/landing-not-slop.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 34 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,170 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00034 $0.01170
Opus 5 $0.00017 $0.00585
Sonnet 5 $0.00007 $0.00234
Haiku 4.5 $0.00003 $0.00117

Measured 11d ago against content hash e13355902bd9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

landing-not-slop scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/landing-not-slop/SKILL.md · 82 lines

How it starts

The opening of the file, as written. The whole thing — 82 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Landings that do not read as generated

A page assembled from the defaults reads as generated within two seconds, and the visitor's conclusion is not "this is AI" — it is "this is not a real company". That judgement lands before a single word is read, which is why this is a design problem rather than a copy problem.

The tells below are concrete because "make it look modern" is not actionable and produces the same page every time.

The visual tells, and what to do instead

Tell Why it reads as generated Instead
Purple-to-blue (or teal-to-indigo) gradient hero The single most-copied default of the 2023-2025 era One flat brand colour, or a photograph, or a product screenshot on a plain field
Three feature cards, each an icon + 3-word title + 2 lines The shape a model reaches for when it has nothing specific to say However many features are real. Two is fine. Show the thing working
Generic line-art icons (rocket, lightning, shield, gear) Chosen for "tech feel", carry zero information Product screenshots, a number, or nothing
Everything centred, everything the same width No hierarchy means nothing is important Asymmetry. One thing on the page is biggest, and it is the one that matters
Glassmorphism, heavy blur, floating 3D blobs Peaked in 2022 and now dates a page instantly Flat surfaces, real borders, one shadow depth
Every section fading in on scroll Motion applied uniformly is decoration, not communication Motion on one element that rewards attention, or none
Emoji as section markers 🚀 ✨ 💡 in headings is the strongest single tell Words
Dark hero, light body, dark footer Alternation for its own sake One background. Change it only where the meaning changes

The copy tells

  • "Seamlessly", "effortlessly", "unlock", "elevate", "supercharge", "revolutionise", "game-changing", "cutting-edge", "robust", "leverage", "empower". Any of these in a headline means the headline says nothing. Delete the word and see if the sentence survives; usually it improves.
  • Triads. "Fast, simple, and secure." "Build, ship, and scale." The rule of three is the most obvious rhythm in the training data. Break it — two, or four, or one.
  • The em-dash-heavy voice with "It's not just X — it's Y." That construction is a tell on its own now.
  • Headlines that describe the category, not the product. "The modern way to manage your finances" describes a category. "See every subscription you forgot about" is a product.
  • Testimonials with full names, job titles, and companies that do not exist. Never fabricate one. No testimonials beats invented testimonials — and invented ones are a legal exposure, not just a taste failure.
  • Stats with no source. "10x faster" with nothing behind it. Either cite the measurement or cut the number.

Read the full file on GitHub · 82 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 82 lines · 34 tokens per session scan A e13355902bd9

Subscribe to this mod's changes

landing-not-slop is a skill published in the GitHub repository avanturer/claude-bestpractice (2 stars, last pushed 5d ago), licensed MIT. It adds 34 tokens to every session and 1,170 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

design-is

Audit a design against Dieter Rams' ten "Good design is..." principles, then hand off a /make-plan prompt for one of three outcomes — new design, refine design, or redesign. Use when the user says "audit this design", "design review", "check this UI against Rams", "is this UI good", "critique this design", "design…

thedotmack/claude-mem · 91 tokens

creo-design-review

Comprehensive UI/UX design review with Playwright. Evaluates responsive design (375-1920px), WCAG AA accessibility, Nielsen's 10 heuristics, component consistency, and visual polish. Trigger keywords: design review, UI review, accessibility audit, responsive check, heuristic evaluation.

oyusypenko/creo · 64 tokens

creo-ux-competitor

Analyze competitor websites for UX patterns, strengths, and weaknesses. Navigates external URLs, documents UX patterns, evaluates against Nielsen heuristics, and extracts actionable learnings. Trigger keywords: competitor analysis, competitor UX, competitive analysis, benchmark, compare competitors.

oyusypenko/creo · 58 tokens

excalidraw

Generate Excalidraw diagrams from a compact DSL with brand-resolved colors. Use for boxes/arrows flow diagrams.

marsmike/feinschmiede · 29 tokens

svg

Generate SVG diagrams from a compact DSL with brand-resolved colors. Use for charts, flows, and schematic 2D graphics.

marsmike/feinschmiede · 28 tokens

creo

Comprehensive design, UX, content, DevOps, and testing toolkit for web applications. Design reviews, UX flow analysis, marketing content, SEO auditing, CI/CD pipelines, test orchestration, performance optimization, and marketing site creation. Triggers on: /creo, design review, UX analysis, marketing content, SEO…

oyusypenko/creo · 83 tokens